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Apr 10, 2025 Blog Paid Social
TikTok Shop Ads vs. TikTok Ads: Why You Should Be Running Both
Did you know that, according to TikTok, “62% of TikTok users say they follow links on TikTok to discover products on a brand’s websites, and TikTok is driving 1.8x more online conversions than other media channels.” If you aren’t running ads on TikTok, you are missing out on a seriously hot market. TikTok ads are […]
Mar 24, 2025 Blog Paid Search
10 AI Prompts to Create Compelling Google Ads For Your Brand
When creating copy for Google Ads, it can feel daunting to create compelling, clickable, and descriptive headlines with such a limited character capacity. Instead of spending hours coming up with ideas, you can use AI Prompts to create high-converting ads people can’t help but click. Spending a little time informing AI who you are and […]
Dec 02, 2024 Blog Paid Social
Why Social Advertising During Q5 is a Must for Your Brand
While most marketers focus heavily on Black Friday and Cyber Monday, many overlook the incredible opportunity that Q5 advertising presents. This period can generate more sales at a lower CPA, offering a strategic way to close the year strong. In this post, we’ll cover: What Is Q5? Q5 refers to the week between Christmas and […]
Aug 26, 2024 Blog
Is Shopify Checkout Extensibility Breaking Your Paid Conversion Tracking?
If you’ve noticed issues with your conversion tracking lately, you’re not alone. Recent changes to Shopify Plus’s checkout setup have introduced some issues for Paid Search and Paid Social professionals.
