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Socium Media Ranks on Adweek's 75 Fastest Growing Agencies List
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Socium Media Recognized in Fortune's Best Workplaces in Advertising & Marketing List
Socium Media is Great Place to Work Certified™

With Google Analytics being the most common website analytics tool available, we often receive questions about different aspects of GA. From the metrics to events and goals, we’ve put together a list of some answers to the most common questions.


8 Answers to Common Google Analytics Questions 

Which goals are available in google analytics?

The four types of goals available in Google Analytics are, Destination, Duration, Pages/Session, and Event.

  • Destination goals allow you to track a specific page as a goal.
  • Duration goals track the time a user spends on a page.
  • Pages/Session goals fire when a user goes to a specific number of pages within a session.
  • Event goals fire after an interaction occurs with your website. This interaction must be set up as an Event to use an Event goal.

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To increase the speed at which google analytics compiles reports, what action could be taken?

To increase the speed at which google analytics compiles reports, choose “Faster Response” in the sampling pulldown menu. “Faster Response” uses a small sampling size to give you faster results, while “Greater Precision” uses the maximum sample size to give you the best representation of your data.

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Which default traffic source dimensions does google analytics report for each website visitor?

By default, Google Analytics reports Source and Medium for each website visitor. An example of Source and Medium or Source/Medium would be google/organic.

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When does the analytics tracking code send a pageview hit to google analytics?

The Google Analytics tracking code sends a pageview hit to Google Analytics every time a user loads a webpage with the embedded tracking code. This means if the user refreshes the page, an additional pageview is counted.

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What data does google analytics prohibit collecting?

Google Analytics prohibits the collection of personally identifiable information (PII).

Personally identifiable information includes any data that can be used by Google to reasonably identify an individual, including (but not limited to) names, email addresses, or billing information.

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What is a metric in google analytics?

In Google Analytics, a metric can be a sum or ratio. For example, in Google Analytics, pageviews, pages/session, or average session duration are metrics.

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What is a session in google analytics?

In Google Analytics, a session is defined as a group of user interactions with your website that happen within a certain time frame. It should be noted that a single session can include multiple pageviews, events, or transactions

By default, a session lasts until there are 30 minutes of inactivity. There is also an end of day expiry at 12 om midnight based on your timezone.

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How much does google analytics cost?

Google Analytics is 100% free for small to medium size businesses. For large businesses or those who choose to use Analytics 360, this service will cost $150,000 per year.

To Sum It All Up

Do you have a question that wasn’t answered above? Feel free to reach out to our analytics team by scheduling a free consultation!

Ricky Weiss
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