Socium Media Shortlisted for 3x US Search Awards
Meet the Socium Team
The strength of our agency lies in our people—that’s why we’re so committed to building our team up with people who share Socium’s vision and dedication to delivering the best results possible.
We’re proud to nurture a forward-thinking culture that drives progress, is self-directed, and accountable.
Owen Loft
Co-founderOwen moved from the competitive world of professional poker to digital marketing. Poker’s skillset of analytics, psychology, and calculated risk were a huge help in the transition. Outside of work, Owen loves to travel and has been to 35+ countries.
Sam Sherman
Co-founderSam’s journey in digital marketing began in 2012 after he ran a self-branded paid search ad that subsequently landed him a job at one of the top digital marketing agencies in the US. As Socium Media’s
co-founder, Sam oversees the agency’s strategic direction to ensure clients receive the highest level of service. He works closely with the entire team to develop the award-winning campaigns that clients have come to expect.
Matthew Smith
Vice President of Paid MediaMatt has been in the digital marketing space for 6+ years and has managed accounts across multiple verticals. He is detail oriented and loves getting in the weeds. Legend has it, he never touches his mouse when using Excel and loves a good SUMIFS formula.
Paid Search
Abby Miller
Associate DirectorAbby has been working in paid media for over 7 years, and honing her paid search skillset for the last 5 years. She has experience across both B2B and B2C verticals. Outside of work she enjoys tennis, yoga, traveling, and documentaries.
Cheryl Kinoshita
Associate DirectorCheryl has 6+ years of experience managing a diverse range of paid search, shopping, social and programmatic from B2C to B2B accounts. She’s passionate about hitting performance goals through data analysis, optimizations, and strategy. When she’s not driving business growth, Cheryl indulges in her passion for cooking, traveling, skiing, and going on walks, bike rides, or a round of golf.
Francesca Bacarossi
DirectorFrancesca lives in Florida and has 9+ years of experience across digital marketing, sales and PR. With a passion for uncovering data trends and consumer insights, it’s no surprise Google Trends is her favorite bookmark. Outside of work she enjoys binging on fantasy books, any and all beach activities and cooking Peruvian food.
Justin Vitiello
Sr. StrategistJustin’s advertising career began in the print ad space, where he worked with notable clients such as Cartier & Mars. After discovering a passion for managing search & shopping campaigns, Justin transitioned to Paid Search, where he currently enjoys partnering with various B2C brands. When he’s not working, he enjoys spending time outdoors with friends & family.
Nina Kennedy
ManagerNina has 4+ years of experience in Paid Search across a variety of industries. She loves the creative aspect of ad copy development and the analytical aspect of optimizations. Outside of work, you can find her catching up on her latest book club read or hanging out with her dog, Tater Tot.
Peter Angelopoulos
DirectorDuring Peter’s 7+ years of Paid Search experience, he’s helped clients across many different verticals reach goals and scale their business. In addition to working agency-side, his experience includes a brief stint on the brand side, helping grow a large travel business. You can catch him playing video games, driving his Mustang, or on the golf course outside work.
Rachel Weisner
StrategistRachel has a rich background in organic marketing and is excited to utilize it for her role at Socium. When she’s not working, you can find her on the Peloton, reading a book, or adventuring with her dog. Usually all with an iced coffee in hand!
Paid Social
Jess Greenhut
ManagerJess has managed accounts across multiple verticals on both Search and Social. She enjoys developing new strategies, testing, optimizations, writing creative copy. Outside of work, she enjoys playing tennis, spending time with friends and family, and trying the latest trends on TikTok.
Lexi Ramos
Associate DirectorLexi is based in sunny Southern California with her husband and black lab. When she isn’t diving into analytics, diagnosing problems, and crafting paid media solutions, you can find her on a run, picnicking in the park, or watching the sunset at the beach.
Madeline Johnson
Sr. StrategistMadeline’s digital marketing experience includes starting a social media business amidst the 2020 pandemic. Although she’s worked in all areas of marketing, she gravitated to paid social because of the ability to track tangible results while maintaining a creative aspect. You can find her creating a new health-conscious recipe, attempting a new yoga pose or soaking up the NYC sun any chance she gets.
Matt Missert
ManagerMatt has 5+ years of digital marketing experience and enjoys using numbers and data to identify trends and growth opportunities. An outdoor enthusiast, you can find Matt hiking in the summer and snowboarding or playing hockey in the winter.
Susie Hong
Associate DirectorSusie brings 6+ years of experience in paid social and programmatic display, with a diverse background spanning beauty, CPG, luxury fashion, fast food, tech, and healthcare industries. She has a deep passion for creative strategy in paid social marketing. Outside work, she loves traveling, yoga, coffee, reading, nail art, and cooking!
Performance Creative
Cheryl Ambrosio
Art DirectorCheryl has an extensive graphic/motion design background and provides creative strategy support for digital marketing channels. She’s passionate about designing work that wows and surpasses performance goals. Outside work, she enjoys playing video/board games, reading, and listening to podcasts.
Frances Skakel
Associate Director; Creative StrategyFrances got her start in the digital marketing space managing search, social & display campaigns. She later transitioned to a role within the Performance Creative division focusing on creative strategy and development. When she’s not sourcing ad inspiration or building creative briefs, she enjoys hiking, crime fiction, crossword puzzles and really anything after 2+ cups of coffee.
Shopping & Feeds
Joshua Salgado
StrategistJosh has 4+ years of e-commerce operations management experience. He’s excited to join the Shopping & Feeds team as a coordinator and learn more about the digital marketing industry. Outside of work, you can find him hiking, cooking, or planning his next Camino De Santiago.
Karla Ruiz Cravioto
StrategistKarla has a passion for problem solving and a keen eye for data-driven insights, she is a dynamic Shopping & Feeds Strategist who thrives on developing impactful strategies that drive growth. When she’s not working you can find her snowboarding, mountain biking, or catching flights!
Kevin Lee
DirectorKevin brings a diverse professional background in digital marketing, ecommerce, and project management which he uses to drive strategy and client growth. Outside of work, he enjoys rooting for the Yankees and being outdoors with his three dogs in tow.
Rachel Janowsky
Sr. StrategistWith years of experience in the Shopping & Feeds division here at Socium, Rachel is no stranger to a product feed. Driven by a curiosity to understand consumer trends, she looks forward to testing the latest strategies. Outside of work she enjoys exploring new cities, hanging with friends in Astoria park, and playing pickleball
SEO + Content Marketing
Gillian Ramos
Associate DirectorA lifelong writer/editor, Gillian has been in content marketing since 2015. She loves clear, impactful sentences and has big feelings about little punctuation—especially the Oxford comma and a well-placed em dash. Outside of work, she’s a museum enthusiast, book collector, and knitter, and has a not-so-secret life as a creative writer.
Keith Claveria
ManagerKeith brings a diverse background in SEO, working with e-commerce, hospitality, health, & luxury brands. He enjoys solving the puzzles and challenges that emerge from the ever-changing nature of search engines & digital marketing. In his free time, he enjoys playing board games, discovering new coffee shops, and petting stray cats.
Ricky Weiss
DirectorWhile some may call it an addiction, Ricky likes to think his love of digital marketing and entrepreneurship is more of a “severe passion.” Armed with a laptop, Google Analytics, and an Excel Worksheet, you might find Ricky taking down competitors, one keyword position at a time.
Stephany Reyes
Content EditorStephany started her career in journalism, where her work highlighting Latino communities was recognized by the New York Press Association. She transitioned into digital media where she continues to enjoy a fruitful writing and editing experience. Outside of work, you can find her digging through antique shops, trying to master Catan, and traveling with her fiancé.
Dave Panfili
Manager (Development)Business Development
Kevin Johnson
DirectorKevin has been working in the advertising industry for 8+ years, across many verticals including CPG, QSR, education, and entertainment. He is passionate about process development, project management, efficiency measurement, and RPG video games.
Anthony Saladino
DirectorWith 10+ years of digital marketing experience, Anthony is no stranger to marketing. He’s passionate about emerging media, building relationships & jumpstarting brand performance. Outside of digital marketing, he channels his inner Anthony Bourdain- with his love for travel, cooking, & eating new dishes.
Marketing
Evan Matus
DirectorEv has worked in marketing for over 12 years, both agency and brand side, but truly loves working to help agencies scale. Beyond marketing she loves to walk with her dog, read, cook, and see live music!
People Operations
Kaelyn Keith
DirectorKaelyn has worked in talent and HR across several industries for 10+ years. With a passion for people, data, and operations, she finds joy in the growth and career progression of the talent she brings on board and enhancing the connection between people and their work. Outside of work, you can find her playing with her son, enjoying the Florida sunshine, or watching The Walking Dead for the 100th time.
Reporting & Analytics
Randall Smith
DirectorRandall has 10+ years of experience across advertising analytics, reporting, and business intelligence functions. Having worked from the agency, client, and network side, he brings a unique perspective to the team. You can find him hunting down data-driven insights by day and finding seemingly impossible-to-find dinner reservations by night!