Meet the Socium Team

The strength of our agency lies in our people—that’s why we’re so committed to building our team up with people who share Socium’s vision and dedication to delivering the best results possible.

We’re proud to nurture a forward-thinking culture that drives progress, is self-directed, and accountable.

Owen Loft headshot. Owen Loft Co-founder

Owen Loft

Co-founder

Owen moved from the competitive world of professional poker to digital marketing. Poker’s skillset of analytics, psychology, and calculated risk were a huge help in the transition. Outside of work, Owen loves to travel and has been to 35+ countries.

Sam Sherman Co-founder Sam Sherman Co-founder

Sam Sherman

Co-founder

Sam’s journey in digital marketing began in 2012 after he ran a self-branded paid search ad that subsequently landed him a job at one of the top digital marketing agencies in the US. As Socium Media’s

co-founder, Sam oversees the agency’s strategic direction to ensure clients receive the highest level of service. He works closely with the entire team to develop the award-winning campaigns that clients have come to expect.

Matthew Smith headshot. Matthew Smith headshot. Winner Badge

Matthew Smith

Vice President of Paid Media

Matt has been in the digital marketing space for 6+ years and has managed accounts across multiple verticals. He is detail oriented and loves getting in the weeds. Legend has it, he never touches his mouse when using Excel and loves a good SUMIFS formula.

Socium Hall of Fame Winner Act Like An Owner Award - 2022
Abby Miller Associate Director Abby Miller Associate Director

Abby Miller

Associate Director
Paid Search

Abby has been working in paid media for over 7 years, and honing her paid search skillset for the last 5 years. She has experience across both B2B and B2C verticals. Outside of work she enjoys tennis, yoga, traveling, and documentaries.

Cheryl Kinoshita Associate Director Cheryl Kinoshita Associate Director

Cheryl Kinoshita

Associate Director
Paid Search

Cheryl has 6+ years of experience managing a diverse range of paid search, shopping, social and programmatic from B2C to B2B accounts. She’s passionate about hitting performance goals through data analysis, optimizations, and strategy. When she’s not driving business growth, Cheryl indulges in her passion for cooking, traveling, skiing, and going on walks, bike rides, or a round of golf.

Francesca Bacarossi headshot. Francesca Bacarossi headshot. Winner Badge

Francesca Bacarossi

Director
Paid Search

Francesca lives in Florida and has 9+ years of experience across digital marketing, sales and PR. With a passion for uncovering data trends and consumer insights, it’s no surprise Google Trends is her favorite bookmark. Outside of work she enjoys binging on fantasy books, any and all beach activities and cooking Peruvian food.

Socium Hall of Fame Winner Over-Communicator Award - 2022
Justin Vitiello Sr. Strategist Justin Vitiello Sr. Strategist

Justin Vitiello

Sr. Strategist
Paid Search

Justin’s advertising career began in the print ad space, where he worked with notable clients such as Cartier & Mars. After discovering a passion for managing search & shopping campaigns, Justin transitioned to Paid Search, where he currently enjoys partnering with various B2C brands. When he’s not working, he enjoys spending time outdoors with friends & family.

Nina Kennedy Manager Nina Kennedy Manager Winner Badge

Nina Kennedy

Manager
Paid Search

Nina has 4+ years of experience in Paid Search across a variety of industries. She loves the creative aspect of ad copy development and the analytical aspect of optimizations. Outside of work, you can find her catching up on her latest book club read or hanging out with her dog, Tater Tot.

Socium Hall of Fame Winner Over-Communicator Award - 2023
Peter Angelopoulos Director Peter Angelopoulos Director

Peter Angelopoulos

Director
Paid Search

During Peter’s 7+ years of Paid Search experience, he’s helped clients across many different verticals reach goals and scale their business. In addition to working agency-side, his experience includes a brief stint on the brand side, helping grow a large travel business. You can catch him playing video games, driving his Mustang, or on the golf course outside work.

Rachel Weisner Strategist Rachel Weisner Strategist

Rachel Weisner

Strategist
Paid Search

Rachel has a rich background in organic marketing and is excited to utilize it for her role at Socium. When she’s not working, you can find her on the Peloton, reading a book, or adventuring with her dog. Usually all with an iced coffee in hand!

Jess Greenhut Manager Jess Greenhut Manager

Jess Greenhut

Manager
Paid Social

Jess has managed accounts across multiple verticals on both Search and Social. She enjoys developing new strategies, testing, optimizations, writing creative copy. Outside of work, she enjoys playing tennis, spending time with friends and family, and trying the latest trends on TikTok.

Lexi Ramos Associate Director Lexi Ramos Associate Director

Lexi Ramos

Associate Director
Paid Social

Lexi is based in sunny Southern California with her husband and black lab. When she isn’t diving into analytics, diagnosing problems, and crafting paid media solutions, you can find her on a run, picnicking in the park, or watching the sunset at the beach.

Madeline Johnson Sr. Strategist Manager Madeline Johnson Sr. Strategist

Madeline Johnson

Sr. Strategist
Paid Social

Madeline’s digital marketing experience includes starting a social media business amidst the 2020 pandemic. Although she’s worked in all areas of marketing, she gravitated to paid social because of the ability to track tangible results while maintaining a creative aspect. You can find her creating a new health-conscious recipe, attempting a new yoga pose or soaking up the NYC sun any chance she gets.

Matt Missert headshot. Matt Missert headshot.

Matt Missert

Manager
Paid Social

Matt has 5+ years of digital marketing experience and enjoys using numbers and data to identify trends and growth opportunities. An outdoor enthusiast, you can find Matt hiking in the summer and snowboarding or playing hockey in the winter.

Susie Hong Associate Director Susie Hong Associate Director

Susie Hong

Associate Director
Paid Social

Susie brings 6+ years of experience in paid social and programmatic display, with a diverse background spanning beauty, CPG, luxury fashion, fast food, tech, and healthcare industries. She has a deep passion for creative strategy in paid social marketing. Outside work, she loves traveling, yoga, coffee, reading, nail art, and cooking!

Performance Creative

Cheryl Ambrosio Art Director Cheryl Ambrosio Art Director

Cheryl Ambrosio

Art Director
Performance Creative

Cheryl has an extensive graphic/motion design background and provides creative strategy support for digital marketing channels. She’s passionate about designing work that wows and surpasses performance goals. Outside work, she enjoys playing video/board games, reading, and listening to podcasts.

Frances Skakel headshot. Frances Skakel headshot.

Frances Skakel

Associate Director; Creative Strategy
Performance Creative

Frances got her start in the digital marketing space managing search, social & display campaigns. She later transitioned to a role within the Performance Creative division focusing on creative strategy and development. When she’s not sourcing ad inspiration or building creative briefs, she enjoys hiking, crime fiction, crossword puzzles and really anything after 2+ cups of coffee.

Shopping & Feeds

Joshua Salgado Strategist Manager Winner Badge

Joshua Salgado

Strategist
Shopping & Feeds

Josh has 4+ years of e-commerce operations management experience. He’s excited to join the Shopping & Feeds team as a coordinator and learn more about the digital marketing industry. Outside of work, you can find him hiking, cooking, or planning his next Camino De Santiago.

Socium Hall of Fame Winner 37x Award - 2023
Karla Ruiz Cravioto Strategist Karla Ruiz Cravioto Strategist Winner Badge

Karla Ruiz Cravioto

Strategist
Shopping & Feeds

Karla has a passion for problem solving and a keen eye for data-driven insights, she is a dynamic Shopping & Feeds Strategist who thrives on developing impactful strategies that drive growth. When she’s not working you can find her snowboarding, mountain biking, or catching flights!

Socium Hall of Fame Winner Thoughtful Stepper Award - 2023
Kevin Lee Director

Kevin Lee

Director
Shopping & Feeds

Kevin brings a diverse professional background in digital marketing, ecommerce, and project management which he uses to drive strategy and client growth. Outside of work, he enjoys rooting for the Yankees and being outdoors with his three dogs in tow.

Rachel Janowsky headshot. Rachel Janowsky headshot. Winner Badge

Rachel Janowsky

Sr. Strategist
Shopping & Feeds

With years of experience in the Shopping & Feeds division here at Socium, Rachel is no stranger to a product feed. Driven by a curiosity to understand consumer trends, she looks forward to testing the latest strategies. Outside of work she enjoys exploring new cities, hanging with friends in Astoria park, and playing pickleball

Socium Hall of Fame Winner 37x Award - 2022

SEO + Content Marketing

Gillian Ramos Associate Director Gillian Ramos Associate Director Winner Badge

Gillian Ramos

Associate Director
Content Marketing

A lifelong writer/editor, Gillian has been in content marketing since 2015. She loves clear, impactful sentences and has big feelings about little punctuation—especially the Oxford comma and a well-placed em dash. Outside of work, she’s a museum enthusiast, book collector, and knitter, and has a not-so-secret life as a creative writer.

Socium Hall of Fame Winner Culture Firster Award - 2023
Keith Claveria Sr. Strategist Keith Claveria Sr. Strategist

Keith Claveria

Manager
SEO

Keith brings a diverse background in SEO, working with e-commerce, hospitality, health, & luxury brands. He enjoys solving the puzzles and challenges that emerge from the ever-changing nature of search engines & digital marketing. In his free time, he enjoys playing board games, discovering new coffee shops, and petting stray cats.

Ricky Weiss Director Ricky Weiss Director Winner Badge

Ricky Weiss

Director
SEO

While some may call it an addiction, Ricky likes to think his love of digital marketing and entrepreneurship is more of a “severe passion.” Armed with a laptop, Google Analytics, and an Excel Worksheet, you might find Ricky taking down competitors, one keyword position at a time.

Socium Hall of Fame Winner Act Like An Owner Award - 2023
Stephany Reyes Content Editor Stephany Reyes Content Editor

Stephany Reyes

Content Editor
Content Marketing

Stephany started her career in journalism, where her work highlighting Latino communities was recognized by the New York Press Association. She transitioned into digital media where she continues to enjoy a fruitful writing and editing experience. Outside of work, you can find her digging through antique shops, trying to master Catan, and traveling with her fiancé.

Dave Panfili Manager (Development) Dave Panfili Manager (Development)

Dave Panfili

Manager (Development)
SEO
Dave is a well-rounded digital marketing professional with 12+ years of experience. He has a versatile background in Project Management, Web Development, Operations, SEO, Web Design, and Team Leadership. Outside of work, Dave enjoys spending time with his wife and 2 kids, woodworking, art projects, traveling, and learning new skills.

Business Development

Kevin Johnson headshot. Kevin Johnson Director

Kevin Johnson

Director
Business Development Operations

Kevin has been working in the advertising industry for 8+ years, across many verticals including CPG, QSR, education, and entertainment. He is passionate about process development, project management, efficiency measurement, and RPG video games.

Anthony Saladino Director Anthony Saladino Director Winner Badge

Anthony Saladino

Director
Business Development Sales

With 10+ years of digital marketing experience, Anthony is no stranger to marketing. He’s passionate about emerging media, building relationships & jumpstarting brand performance. Outside of digital marketing, he channels his inner Anthony Bourdain- with his love for travel, cooking, & eating new dishes.

Socium Hall of Fame Winner No Ego Award - 2023

Marketing

Evan Matus headshot. Evan Matus headshot.

Evan Matus

Director
Marketing

Ev has worked in marketing for over 12 years, both agency and brand side, but truly loves working to help agencies scale. Beyond marketing she loves to walk with her dog, read, cook, and see live music!

People Operations

Kaelyn Keith Director Kaelyn Keith Director

Kaelyn Keith

Director
People Operations

Kaelyn has worked in talent and HR across several industries for 10+ years. With a passion for people, data, and operations, she finds joy in the growth and career progression of the talent she brings on board and enhancing the connection between people and their work. Outside of work, you can find her playing with her son, enjoying the Florida sunshine, or watching The Walking Dead for the 100th time.

Reporting & Analytics

Randall Smith headshot. Randall Smith Director Winner Badge

Randall Smith

Director
Reporting & Analytics

Randall has 10+ years of experience across advertising analytics, reporting, and business intelligence functions. Having worked from the agency, client, and network side, he brings a unique perspective to the team. You can find him hunting down data-driven insights by day and finding seemingly impossible-to-find dinner reservations by night!

Socium Hall of Fame Winner No Ego Award - 2022