Meet the Socium Team

Owen moved from the competitive world of professional poker to digital marketing. Poker’s skillset of analytics, psychology, and calculated risk were a huge help in the transition. Outside of work, Owen loves to travel and has been to 35+ countries.

Sam’s journey in digital marketing began in 2012 after he ran a self-branded paid search ad that subsequently landed him a job at one of the top digital marketing agencies in the US. As Socium Media’s

co-founder, Sam oversees the agency’s strategic direction to ensure clients receive the highest level of service. He works closely with the entire team to develop the award-winning campaigns that clients have come to expect.

Abby has been working in paid media for over 7 years, and honing her paid search skillset for the last 5 years. She has experience across both B2B and B2C verticals. Outside of work she enjoys tennis, yoga, traveling, and documentaries.

Cheryl has 6+ years of experience managing a diverse range of paid search, shopping, social and programmatic from B2C to B2B accounts. She’s passionate about hitting performance goals through data analysis, optimizations, and strategy. When she’s not driving business growth, Cheryl indulges in her passion for cooking, traveling, skiing, and going on walks, bike rides, or a round of golf.

Justin’s advertising career began in the print ad space, where he worked with notable clients such as Cartier & Mars. After discovering a passion for managing search & shopping campaigns, Justin transitioned to Paid Search, where he currently enjoys partnering with various B2C brands. When he’s not working, he enjoys spending time outdoors with friends & family.

During Peter’s 7+ years of Paid Search experience, he’s helped clients across many different verticals reach goals and scale their business. In addition to working agency-side, his experience includes a brief stint on the brand side, helping grow a large travel business. You can catch him playing video games, driving his Mustang, or on the golf course outside work.

Rachel has a rich background in organic marketing and is excited to utilize it for her role at Socium. When she’s not working, you can find her on the Peloton, reading a book, or adventuring with her dog. Usually all with an iced coffee in hand!

Jess has managed accounts across multiple verticals on both Search and Social. She enjoys developing new strategies, testing, optimizations, writing creative copy. Outside of work, she enjoys playing tennis, spending time with friends and family, and trying the latest trends on TikTok.

Lexi is based in sunny Southern California with her husband and black lab. When she isn’t diving into analytics, diagnosing problems, and crafting paid media solutions, you can find her on a run, picnicking in the park, or watching the sunset at the beach.

Madeline’s digital marketing experience includes starting a social media business amidst the 2020 pandemic. Although she’s worked in all areas of marketing, she gravitated to paid social because of the ability to track tangible results while maintaining a creative aspect. You can find her creating a new health-conscious recipe, attempting a new yoga pose or soaking up the NYC sun any chance she gets.

Susie brings 6+ years of experience in paid social and programmatic display, with a diverse background spanning beauty, CPG, luxury fashion, fast food, tech, and healthcare industries. She has a deep passion for creative strategy in paid social marketing. Outside work, she loves traveling, yoga, coffee, reading, nail art, and cooking!

Cheryl has an extensive graphic/motion design background and provides creative strategy support for digital marketing channels. She’s passionate about designing work that wows and surpasses performance goals. Outside work, she enjoys playing video/board games, reading, and listening to podcasts.

Frances got her start in the digital marketing space managing search, social & display campaigns. She later transitioned to a role within the Performance Creative division focusing on creative strategy and development. When she’s not sourcing ad inspiration or building creative briefs, she enjoys hiking, crime fiction, crossword puzzles and really anything after 2+ cups of coffee.

Kevin brings a diverse professional background in digital marketing, ecommerce, and project management which he uses to drive strategy and client growth. Outside of work, he enjoys rooting for the Yankees and being outdoors with his three dogs in tow.

Keith brings a diverse background in SEO, working with e-commerce, hospitality, health, & luxury brands. He enjoys solving the puzzles and challenges that emerge from the ever-changing nature of search engines & digital marketing. In his free time, he enjoys playing board games, discovering new coffee shops, and petting stray cats.

Stephany started her career in journalism, where her work highlighting Latino communities was recognized by the New York Press Association. She transitioned into digital media where she continues to enjoy a fruitful writing and editing experience. Outside of work, you can find her digging through antique shops, trying to master Catan, and traveling with her fiancé.

Kevin has been working in the advertising industry for 8+ years, across many verticals including CPG, QSR, education, and entertainment. He is passionate about process development, project management, efficiency measurement, and RPG video games.

Ev has worked in marketing for over 12 years, both agency and brand side, but truly loves working to help agencies scale. Beyond marketing she loves to walk with her dog, read, cook, and see live music!

Kaelyn has worked in talent and HR across several industries for 10+ years. With a passion for people, data, and operations, she finds joy in the growth and career progression of the talent she brings on board and enhancing the connection between people and their work. Outside of work, you can find her playing with her son, enjoying the Florida sunshine, or watching The Walking Dead for the 100th time.