Search Engine Optimization

Increase your website’s visibility and keyword rankings with Socium Media’s SEO services, leveraging SEO best practices to drive traffic and conversions.

Magnifying Glass Highlighting H1 SEO Tag.

Channels we work with:

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Leveraging SEO best practices, we fine-tune your website to spotlight your brand’s priority keywords and naturally attract qualified traffic. Our comprehensive strategy blends on-site optimizations with continuous content updates to ensure your site captures emerging keyword opportunities every month, driving sustained organic growth.

Some of our recent work

    Canopy Logo
    Beauty & Skincare
    + 176 % Increase in new customer acquisition
    + 15 % Increase in orders from Facebook campaigns
    + 461 % Increase in orders from Google campaigns
    + 402 % Increase in revenue from Google campaigns
    + 397 % Increase in organic transactions
    + 29 pt Increase in domain authority score
    + 3589 New keywords are ranking

    “Socium Media is highly collaborative with the wider Canopy team, allowing us to truly rely on them as a trusted partner.

    Their commitment to both the technical and creative parts of performance marketing has been constant since launch. Even post IOS challenges we’ve seen great results and have been able to scale our targeting, ads, and campaigns at considerable speed through Paid Social, SEM, and SEO.”

    Charlie Denby Director of Growth Learn More
    Canopy

Here’s what our SEO process looks like

Step 1:

We’ll perform a comprehensive SEO analysis to identify opportunities to boost your site’s organic search engine performance and visibility

Step 2:

Through On-Site SEO, we’ll enhance your website’s SEO tags and content for maximum search engine recognition

Step 3:

Regular, strategic SEO-optimized content will keep your site fresh, relevant, and ranking highly

Step 4:

Off-Site SEO tactics, including creating external links and social signals, will increase your site’s authority and organic presence

Find out why your SEO campaigns are underperforming

Get a free audit

FAQ

What impact does SEO have on my digital footprint?

SEO, or Search Engine Optimization, plays a large role in your brand’s overall digital footprint. A properly optimized website and ongoing SEO content creation will allow a brand to rank for relevant and target keywords for months and years to come. SEO is a long-term build and aids in supporting your brand with a strong presence online.

How do content creation and optimization help boost visibility for my brand?

Content with proper keyword targeting is one of the best ways to get your business ranked highly in search engines. It’s essential for brands looking to boost their visibility to adopt an ongoing content strategy paired with SEO best practices. Regularly producing high-quality content signals to Google and other search engines that your website is current and relevant, improving your chances of achieving higher rankings, and ultimately resulting in increased organic traffic over time.

Does Socium offer customized and unique content creation?

Yes, Socium specializes in offering customized and unique content strategies tailored to our clients’ needs. With expertise spanning across diverse industries, we’re proficient in generating a wide range of content, from collection page copy and product descriptions for ecommerce businesses, to location and service page copy for local businesses. We work with a network of skilled writers to accommodate various industries and content styles.

What results will SEO reporting show?

Our SEO reports show the progress of a campaign over time. While each campaign’s KPIs are specific to each client, the metrics we track are keyword rankings and movement, organic traffic, organic conversions/leads/revenue, clicks, impressions, website speed, technical issues, and more. By creating comprehensive reports, we can collect baseline data to both start and plan for future growth as the campaign matures.

Why does link building matter for my brand?

Link building, or the practice of acquiring backlinks from external domains, is vital for increasing your brand’s visibility and presence on reputable and authoritative websites. This strategy signals to Google and other search engines that your brand is being referenced across other sites, increasing your website’s domain authority and strengthening its overall SEO.

Does Socium offer YouTube SEO? How does it work?

Yes, Socium offers and specializes in YouTube SEO. We’ve helped brands get more organic traffic to their videos from Google and YouTube search by utilizing strategies such as keyword research, proper file naming, video title and description optimizations, hashtags, transcriptions, pinned comments, and more.