Socium Media Shortlisted for 3x US Search Awards 
Search Engine Optimization
Content Marketing
When customers visit your site, what will they find? Our goal is to keep them on the page and excited to click through to learn more. With robust collection page copy, engaging blog content, and conversion-driven landing pages, we make sure visitors feel informed and empowered in their buying decisions.
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Blog Content
Keep customers updated on developments in your field and the best ways to use your product or service through strategic blog posts.
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Collection Page Content
Tell customers about your product categories. Highlight new arrivals and bestsellers, and make hero products and core styles easier to find.
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Landing Pages
Create landing pages that convert traffic from organic search results into engaged customers by highlighting a service, product, or location.
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Guest Posts
Share your voice and expertise on other relevant industry sites. We’ll identify the best opportunities and topics to align with your brand's goals.
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Editorial Support
Have internally written content that needs a fresh perspective? We’ll provide editorial recommendations and optimizations to help it stand out.
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Content Translations
Expand your reach and build stronger connections with Spanish-speaking customers by translating the content on your top-performing pages.
Here’s what our process looks like
Step 1
Audit existing content to see what’s available, what’s working, and what’s needed.
Step 2
Collaborate with the SEO team to establish a strategy.
Step 3
Get to know your brand voice and priorities.
Step 4
Start producing content that gets attention and results.
Find out why your campaigns are underperforming
Get a free audit FAQ
How will content marketing help elevate my brand?
Content marketing puts your brand voice front and center, connecting with potential customers in a meaningful way. Our goal is to inform your audience about your products and services while making your brand memorable.
What is the difference between content marketing and SEO?
Content marketing and SEO go hand in hand but have some clear differences. SEO is the technical work that makes sites easier to find through search engines and navigate once a visitor clicks through, increasing your traffic. Content marketing is all about the information on your site and in other places you want to reach and inspire your audience.
If my website doesn’t have blogs, can Socium help produce original content?
Yes, we’ll look for other opportunities to add content to your site, like expanding your service and collection pages, creating new landing pages, and looking for guest posting opportunities on other sites. If you decide to create a blog, we’ll make sure you have plenty of quality content to start with.
Can my brand benefit from collection or landing pages?
If you’re looking to organize and highlight products, collection pages help you group items by type or target customer. The content on these pages uses keywords that help direct shoppers to the most relevant pages of your site. Landing pages can help you highlight particular services and generate leads in specific locations.
Is Socium’s content creation data-driven?
We decide what to write about based on relevant, high-performing keywords to keep your brand competitive and by looking for opportunities to fill information gaps online. This is why we say SEO and content go hand in hand. We’ll also work with you to establish priorities based on internal data to build on the success of your strongest topics and keywords and to lift new or underperforming keywords.
What are some content creation strategies offered by Socium?
We start by reviewing your site to see what’s available and what else your site might need, whether it’s adding brand-new content, expanding on existing pages, or refreshing and updating what’s already on the site. We’ll also look at how your site compares to the competition to identify potential gaps we can fill.
During calls, we’ll discuss your priorities based on upcoming product or service launches or internal campaigns we can support. We’ll continue using our keyword research approach to produce engaging, educational content that taps into industry trends and questions about your products and services.
