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Election Season Impacts on Digital Advertising
Mar 14, 2024
Political advertising spend is projected to be 31.2% higher than in 2020. This poses major challenges for Paid Social. Learn ways to pivot your strategy for success.
Socium’s Adventures in Austin: 4th Annual Team Retreat
Mar 11, 2024
For our fourth annual team retreat, we ventured to Austin, Texas. Read this blog post for a glimpse into our daily agenda.
Socium Spotlight: Maiya Hoard
Feb 28, 2024
Learn what makes each member of our team special & unique in our Socium Spotlight series. In this post, read about Paid Social Senior Strategist, Maiya Hoard.
Socium Spotlight: Kevin Lee
Jan 31, 2024
Learn what makes each member of our team special & unique in our Socium Spotlight series. In this post, read about Shopping & Feeds Director, Kevin Lee.
Socium Spotlight: Melissa Gutierrez
Dec 28, 2023
Learn what makes each member of our team special & unique in our Socium Spotlight series. In this post, read about Paid Search Strategist, Melissa Gutierrez.
The Evolution of BFCM: Digital Marketing Strategies for Today
Dec 15, 2023
Black Friday and Cyber Monday are evolving—are your digital marketing strategies? Learn our top strategies to reduce friction and succeed during Cyber Week.
Socium Spotlight: Thomas Rochelle
Nov 29, 2023
Learn what makes each member of our team special & unique in our Socium Spotlight series. In this post, read about Paid Search Manager, Thomas Rochelle.
Socium Spotlight: Stephany Reyes
Oct 31, 2023
Learn what makes each member of our team special & unique in our Socium Spotlight series. In this post, read about Content Editor, Stephany Reyes.
Title Testing Google Shopping Ads for Increased Performance
Oct 5, 2023
Enhance Google Shopping Ad performance with title testing. Learn how optimizing product titles aligns with consumer searches, increasing clicks and conversions.
Socium Spotlight: Justin Vitiello
Sep 29, 2023
Learn what makes each member of our team special & unique in our Socium Spotlight series. In this post, read about Senior Paid Search Strategist, Justin Vitiello.
Socium Travels to Savannah: 3rd Annual Team Retreat
Sep 27, 2023
For our third annual team retreat, we ventured to Savannah, Georgia. Read this blog post for a little glimpse into our agenda for each day.
Online Sales and Student Loans: Tips to Navigate the Changing Consumer Landscape
Sep 15, 2023
Understand how student loan payments restarting impacts online sales. Discover how to adjust your marketing strategies to meet changes in online consumer behavior.