Our Blog

A domain name, or a top-level domain, is the part of the URL that precedes the "www" or "https://". In other words, a domain name is what you type into the address bar when you are typing in a URL to go to a website. For example, our domain name is "sociummedia.com"....

As an SEO Strategist at a New York City Digital Marketing Agency, I have had the opportunity to work with an array of clients in a variety of different verticals. Some clients being unicorn companies, some one-man teams, and others your typical startup or mid-size...

Page speed has always been considered an important metric for both search engine optimization as well as conversion. Page speed, or the time it takes for your browser to load a website page, seems pretty straightforward, but there are quite a few components to...

So, you have a website on the interwebz and you think you are killing it. Sound accurate? Or you finally have a website for your business, you’re paying the Google Ads guy to bring in some results and you think you’re hitting your full potential. Well, I’m here to...

When it comes to your website’s search engine optimization or SEO, you might be wondering what an SEO engagement entails. Is SEO a one-time project? Do you need to commit to SEO on a monthly basis? Can you just turn on the Organic? Is it optimized forever? What do you...

Have you ever browsed a website and come across a page that was not found? Perhaps you clicked a link and ended up on a page with no info, it might have said 404, or perhaps they had a funny splash that said something along the lines of, “Oops, the page you requested...

Many businesses will come to a point where their existing website or site infrastructure can no longer support the business in the way it once could. No longer are HTML splash pages appropriate, slow websites lose traffic, and a poor eCommerce store can kill your...

Local SEO is the act of attracting local customers to your physical store locations or your local business. For example, if a customer were to search “digital marketing in NYC” ideally, we would like Socium Media to show up in the SERP and Google Maps.   Let’s discuss...

Category or Collections pages are one of the most important pages to optimize for SEO on an eCommerce website. If you think of the website as a pyramid or hierarchy, the homepage is the top of the pyramid, the category or collections pages sit just under the homepage,...

When running a site audit, you may come across an error for duplicate content. Let’s discuss what this means, how it can affect your website, and how you can fix your duplicate content errors. What is Duplicate Content? Duplicate content refers to a page on a website...