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What is a Good Ecommerce Conversion Rate?

What is Conversion Rate? Conversion Rate is the rate at which visitors complete desired conversion actions, such as fill out a form or buy a product from your website. This conversion action may differ from one website to another but the number of conversion actions...

What is Link Building for SEO?

If you have been trying to improve your website's SEO in order to increase your organic traffic, you have probably become familiar with keywords and SEO tags. Keywords are the terms potential customers are searching for, and we insert these keywords into the SEO tags...

How to Identify if Your Website Needs SEO

I'm guessing you've landed on this blog because you have learned about SEO and are researching if your website needs SEO....am I right? The truth is, your website or business can always use Search Engine Optimization if your website is not currently optimized. Let's...

Does Your Business Need Search Engine Optimization?

Search engine optimization is a process of improving the rank of your website on search engines. The higher the ranking your site has, the more traffic you are likely to get from people searching for what you offer online. A good SEO strategy can help any business...

How to Increase the Keyword Ranking of a Website in Google

The answer is actually rather simple. First, you will need to increase the number of keywords that your website ranks for by adding relevant keywords to your website. Then, you will need to make sure that those keywords are spread out throughout the content on your...

Domain Name Best Practices

A domain name, or a top-level domain, is the part of the URL that precedes the "www" or "https://". In other words, a domain name is what you type into the address bar when you are typing in a URL to go to a website. For example, our domain name is "sociummedia.com"....

How to Work with an SEO Team

As an SEO Strategist at a New York City Digital Marketing Agency, I have had the opportunity to work with an array of clients in a variety of different verticals. Some clients being unicorn companies, some one-man teams, and others your typical startup or mid-size...

How to Optimize a Website for Page Speed

Page speed has always been considered an important metric for both search engine optimization as well as conversion. Page speed, or the time it takes for your browser to load a website page, seems pretty straightforward, but there are quite a few components to...

Why You Should Be Paying for Brand Search

There is no shortage of ways to drive traffic to your website, with paid advertising at or somewhere near the top of the list for many businesses. While there are many benefits of pay per click (PPC) advertising—including the potential for immediate traffic—there are...

May 2021 Google Algorithm Update

In May of 2020, Google announced that they would be updating the algorithm to incorporated Page Experience into the signals. Google has been working on a set of Core Web Vitals, a set of metrics related to site speed, site responsiveness, and the visual stability of a...

Why You Need SEO, Even if You Think You Don’t Need It

So, you have a website on the interwebz and you think you are killing it. Sound accurate? Or you finally have a website for your business, you’re paying the Google Ads guy to bring in some results and you think you’re hitting your full potential. Well, I’m here to...