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What is Duplicate Content? And How It Affects SEO
Jan 13, 2021
When running a site audit, you may come across an error for duplicate content. Let’s discuss what this means, how it can affect your website, and how you can fix your duplicate content errors. What is Duplicate Content? Duplicate content refers to a page on a website...
Are TikTok or Pinterest Ads Worth it in 2021?
Jan 8, 2021
As the digital advertising space evolves, it’s important to think outside the realm of Facebook and Instagram and consider new opportunities to promote brand awareness and drive sales. With over a billion monthly active users combined across the two platforms, it’s...
Why Isn’t My Business Showing Up on Google?
Jan 8, 2021
Google my Business profiles show up on the right-hand side of the search engine results page why you Google a business’s name. Often times a picture of the business, buttons to go to the website or get directions, the phone number and store hours are displayed here,...
How to Target Facebook Ads to Fans of a Competitors Page
Jan 7, 2021
Raise your return on investing on Facebook Ads by targeting your audiences wisely. You probably have considered targeting your competitors’ fan base, as they would more likely be interested in your products and/or services as well. Although you cannot target your...
How to Analyze a Competitors Google Ads
Dec 30, 2020
The Google SERP continues to grow with competition year over year and the rise of a digital focus marketing strategy is crucial. Imagine you are looking to grow your online tax services and you would like to find people interested. You start bidding in keywords...
A Guide To Facebook Ad Formats
Dec 30, 2020
Facebook ads are an important part of growing your business. You don’t have to be a Facebook expert to begin telling your story through various ad formats. Facebook’s versatile guided setup for ads makes it simple for you to create a combination of elements, from...
Google Ads Campaign Structure Best Practices
Dec 30, 2020
Setting up a new search campaign in Google Ads should be easy enough, right? Sometimes, it is. Other times, however, it can be a bit more nuanced. Depending on the goal of the campaign, the nature of the business, and many other factors, your campaign structure can...
Keyword Research for YouTube Videos
Dec 16, 2020
With YouTube exploding and everyone trying to start a channel to build their brand, it is essential to perform keyword research for your YouTube videos if you expect to drive organic views to your videos. Keyword research allows you to identify words to use within...
What are Google Shopping Ads?
Dec 11, 2020
Did you know Google shopping was once known as Froogle? The service was a free platform that displayed product data based on certain search terms. It was not until 2012 that it turned into a paid advertising model that retailers had to pay to be featured across Google...
What is Domain Authority and How Can I Increase It?
Dec 9, 2020
If you are interested in increasing the organic traffic to your website, knowing your Domain Authority, or Domain Rating, will be very helpful in identifying which keywords your website can realistically target. But what is domain authority or domain rating, and how...
What is Quality Score for Google Ads?
Dec 4, 2020
Today I’ll be explaining what Quality Score is and why it’s important. In the not too distant past, a PPC manager was responsible for optimizing many levers in order to maximize results. These included manually adjusting bids for devices, locations, household...
Paid Media Recap and Findings for 2020 Holidays
Dec 2, 2020
2020 Holiday was an unprecedented time. Due to softer in-store sales throughout the year because of COVID, we expected companies to have really big discounts and deep pockets for the online holiday season. Shoppers were not disappointed! Below are a few findings and a...