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Answers to Common Google Analytics Questions

With Google Analytics being the most common website analytics tool available, we often receive questions about different aspects of GA. From the metrics to events and goals, we’ve put together a list of some answers to the most common questions.   8 Answers to...

How to Find Topics for Your Blog

Finding blog topics can be a pretty stressful task when you do not know where to start. However, finding blog topics can be pretty simple if you understand basic keyword research and the direction that you’d like to take the blog. This is the first step you should...

What is Quality Score?

When running Google Ads, it's necessary to track many different PPC metrics, one of which being Quality Score. This is important because the Quality Score determines the cost and performance of a paid ad. In addition to metrics like clicks, CTR, or ROAS, Quality Score...

Add Google Analytics, Tag Manager, and Facebook Pixel to Wix

Wix.com is a very popular website building platform that can be used for free to create professional-looking websites. Although Wix doesn’t include all of the bells and whistles or alternative website building platforms like WordPress or Shopify, many turn to Wix...

How to Link Your Google Ads Account to Search Console

Linking Google Ads to Google Search Console allows digital marketers a look into how their ads and organic search listings perform, both alone and together. By linking Google Ads to Search Console, you can see how often a page is showing organically or which search...

How to Add, Login to and Delete a Google Analytics Account

Setting up a Google Analytics account should be one of the first items tackled when launching a new website. Google Analytics allows website owners and digital marketers to see website metrics like the number of users, sessions, page views, and conversions the website...

What is Return on Ad Spend?

Return on ad spend or ROAS is one of the most important metrics we track when running our paid media campaigns for clients. Return on ad spend is a metric that measures the revenue your business earns for every dollar spent on paid advertising. Knowing your ROAS for a...

How to Link Google Ads to Google Analytics

To gain a better understanding of the Paid traffic we produce from your Google Ads Campaigns, we always recommend that our clients link their Google Ads account to their Google Analytics account. Doing so allows us to enhance our view and further analyze the inbound...

Top 5 Alternatives to Google Ads

Google Ads has become an absolute behemoth when it comes to digital advertising and paid search. With Google being the number one search engine and receiving billions of searches a day, Google is the clear leader and first choice when it comes to advertising online....

Viewing ‘Not Provided’ Keywords in Google Analytics

Viewing the keywords which are driving organic traffic to your site can help you prioritize your SEO (search engine optimization) strategy. Understanding the keywords which are driving traffic to your site, allows you to see which keywords you need to work on, which...

The Differences in Negative Keyword Match Types

Keyword builds are critical in creating any campaign. When paying for keywords, you want to ensure every penny counts and goes towards users who will benefit from your product or service. In order to do this effectively, you must make sure you are including negative...