2020 US Search Award Winner
2020 US Search Award Winner – Best Use of Search – B2C (PPC)

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Four Digital Marketing Strategies to Prepare for a Wild Holiday Season

30-Second Summary: Ecommerce has become an increasingly important element of any business, but it is more important than ever going into the 2020 holiday season. With the plethora of brands vying for ad space online, companies must make the most of their marketing...

Dofollow Backlinks vs. Nofollow Backlinks

When a website links to another website, there are two ways the website can be linked. The first way being a dofollow link, and the second way being a nofollow link. Although both types of links achieve the same goal of linking from the origin site to the destination...

Best Practices: Organic Landing Pages

Once SEO tags have been optimized, we typically begin to start optimizing existing copy in addition to adding new copy and pages to the website. We call these new pages, Organic landing pages. Organic landing pages are a way to target a specific page towards specific...

Top 5 SEO Tools Within Raven Tools

RavenTools.com is an extremely useful SEO platform that allows users to build SEO reports, track keywords, track backlinks, and much more. Our SEO Team at Socium Media, raves about Raven Tools (see what I did there?) and we’d like to run through some of our favorite...

Facebook Ads CTR: 5 Tips for Immediate Results

When it comes to proving ad performance on Facebook, there are many details that will “make or break” your creative testing. One of the most important metrics is your click-through rate (CTR). What Does CTR Mean? In simple terms - It’s the percentage of people who...

What is Organic SEO? (And Organic SEO Services)

When it comes to digital marketing, we’ve found that oftentimes both digital marketers and clients have a good understanding of paid media including Google Ads, Bing Ads, Facebook Ads, but many times their understanding or SEO is not as extensive. For whatever reason,...

What to Include When Reporting for SEO

When working on your website’s SEO it’s extremely important to track your progress. From auditing the site before you begin to record what’s needed to be done, to benchmarking the website analytics before you implement the title tags, meta descriptions, and other...

What is Direct Traffic in Google Analytics?

We often are asked many Google Analytics questions, from how to set up a Google Analytics account, to how to grant edit access to a user, but one question I have been hearing a bit recently is, what is direct traffic in Google Analytics? We always speak to Organic...

What is a Content Brief?

As we work with our clients to grow the overall number of organic keywords their websites are ranking for, in addition to targeting new keywords, we always focus on writing quality content for their blogs. In most situations, we are either supplying blog topics and...

Answers to Common Google Analytics Questions

With Google Analytics being the most common website analytics tool available, we often receive questions about different aspects of GA. From the metrics to events and goals, we’ve put together a list of some answers to the most common questions.   8 Answers to...

How to Find Topics for Your Blog

Finding blog topics can be a pretty stressful task when you do not know where to start. However, finding blog topics can be pretty simple if you understand basic keyword research and the direction that you’d like to take the blog. This is the first step you should...

What is Quality Score?

When running Google Ads, it's necessary to track many different PPC metrics, one of which being Quality Score. This is important because the Quality Score determines the cost and performance of a paid ad. In addition to metrics like clicks, CTR, or ROAS, Quality Score...