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May 2021 Google Algorithm Update
Mar 5, 2021
In May of 2020, Google announced that they would be updating the algorithm to incorporated Page Experience into the signals. Google has been working on a set of Core Web Vitals, a set of metrics related to site speed, site responsiveness, and the visual stability of a...
Why You Need SEO, Even if You Think You Don’t Need It
Feb 26, 2021
So, you have a website on the interwebz and you think you are killing it. Sound accurate? Or you finally have a website for your business, you’re paying the Google Ads guy to bring in some results and you think you’re hitting your full potential. Well, I’m here to...
How to Maintain a Website’s SEO
Feb 19, 2021
When it comes to your website’s search engine optimization or SEO, you might be wondering what an SEO engagement entails. Is SEO a one-time project? Do you need to commit to SEO on a monthly basis? Can you just turn on the Organic? Is it optimized forever? What do you...
What are 404 Errors and How Do I Fix Them?
Feb 12, 2021
Have you ever browsed a website and come across a page that was not found? Perhaps you clicked a link and ended up on a page with no info, it might have said 404, or perhaps they had a funny splash that said something along the lines of, “Oops, the page you requested...
SEO Best Practices: Website Migration
Feb 5, 2021
Many businesses will come to a point where their existing website or site infrastructure can no longer support the business in the way it once could. No longer are HTML splash pages appropriate, slow websites lose traffic, and a poor eCommerce store can kill your...
Local SEO Best Practices
Jan 29, 2021
Local SEO is the act of attracting local customers to your physical store locations or your local business. For example, if a customer were to search “digital marketing in NYC” ideally, we would like Socium Media to show up in the SERP and Google Maps. Let’s discuss...
Collection Pages: Best Practices for SEO
Jan 22, 2021
Category or Collections pages are one of the most important pages to optimize for SEO on an eCommerce website. If you think of the website as a pyramid or hierarchy, the homepage is the top of the pyramid, the category or collections pages sit just under the homepage,...
What is Duplicate Content? And How It Affects SEO
Jan 13, 2021
When running a site audit, you may come across an error for duplicate content. Let’s discuss what this means, how it can affect your website, and how you can fix your duplicate content errors. What is Duplicate Content? Duplicate content refers to a page on a website...
Are TikTok or Pinterest Ads Worth it in 2021?
Jan 8, 2021
As the digital advertising space evolves, it’s important to think outside the realm of Facebook and Instagram and consider new opportunities to promote brand awareness and drive sales. With over a billion monthly active users combined across the two platforms, it’s...
Why Isn’t My Business Showing Up on Google?
Jan 8, 2021
Google my Business profiles show up on the right-hand side of the search engine results page why you Google a business’s name. Often times a picture of the business, buttons to go to the website or get directions, the phone number and store hours are displayed here,...
How to Target Facebook Ads to Fans of a Competitors Page
Jan 7, 2021
Raise your return on investment with Facebook Ads by targeting your audiences wisely. You probably have considered targeting your competitors’ fan base, as they would more likely be interested in your products and/or services as well. Although you cannot target your...
How to Analyze a Competitors Google Ads
Dec 30, 2020
The Google SERP continues to grow with competition year over year and the rise of a digital focus marketing strategy is crucial. Imagine you are looking to grow your online tax services and you would like to find people interested. You start bidding in keywords...
