by Rachel Janowsky | Oct 5, 2023 | Digital Marketing, Socium News
Have you ever searched for a product on Google and noticed the eye-catching pictures that pop up at the top of the search engine results page? These are Google Shopping Ads, an extremely powerful tool for online retailers to competitively showcase their products and... by Nina Dans | Sep 15, 2023 | Digital Marketing, Socium News
Online sales are on the decline. Even for larger well-known brands like Target, who reported a 10.5% YoY dip in online sales during the fiscal second quarter, and a 4.3% decline in comparable in-store sales. While these figures may be daunting, there is a wealth of... by Alisha Martin | Jun 13, 2023 | Digital Marketing, Socium News
The fast-paced world of digital marketing presents an exciting challenge for anyone entering the industry and looking to succeed. With an eye on lively competition and ever-evolving trends, aspiring marketers must navigate a dynamic landscape to carve their unique... by Nina Dans | Apr 12, 2023 | Digital Marketing, Socium News
For many reasons, TikTok has been the topic of many paid social conversations lately. Regardless of its future, one thing is clear—as long as it’s around, advertisers will continue investing in the platform and the audience will continue growing. Understanding... by Alisha Martin | Feb 23, 2023 | Digital Marketing, Socium News
At the end of every month, our Paid Social division holds an internal meeting to share relevant updates in the social space. In January, they honed in on ad spend predictions, success stories for Brooklinen and Fabletics, Instagram’s home screen updates, and... by Alisha Martin | Jan 24, 2023 | Digital Marketing, Socium News
At the end of every month, our Paid Social division holds an internal meeting to share relevant updates in the social space. During December, they covered new features on TikTok, Twitter, and Amazon, tips for adjusting your ad copy for inflation, Pinterest’s... 
