by Nina Dans | Apr 12, 2023 | Digital Marketing, Socium News
For many reasons, TikTok has been the topic of many paid social conversations lately. Regardless of its future, one thing is clear—as long as it’s around, advertisers will continue investing in the platform and the audience will continue growing. Understanding...
by Alisha Martin | Feb 23, 2023 | Digital Marketing, Socium News
At the end of every month, our Paid Social division holds an internal meeting to share relevant updates in the social space. In January, they honed in on ad spend predictions, success stories for Brooklinen and Fabletics, Instagram’s home screen updates, and...
by Alisha Martin | Jan 24, 2023 | Digital Marketing, Socium News
At the end of every month, our Paid Social division holds an internal meeting to share relevant updates in the social space. During December, they covered new features on TikTok, Twitter, and Amazon, tips for adjusting your ad copy for inflation, Pinterest’s...
by Alisha Martin | Dec 14, 2022 | Digital Marketing, Socium News
At the end of every month, our paid social division holds an internal meeting to share relevant updates in the social space. During November, they covered many helpful tips on meeting your customers where their thumbs are stopping during the remaining holiday season....
by Anthony Saladino | Dec 1, 2022 | Digital Marketing, Socium News
With digital marketing being an ever-changing industry, working with a reputable agency provides many benefits—such as access to industry expertise/knowledge and brand development, to name a few! But like many other aspects of business, not every agency approaches...
by Justin Meschin | Nov 17, 2022 | Digital Marketing, Socium News
The 2022 holiday season is just around the corner, and with that comes the biggest week of the year for most eCommerce brands – Black Friday/Cyber Monday (also referred to as BFCM). As a Paid Social Senior Strategist here at Socium Media, I’ve worked on my fair share...
