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- The Agency Vetting Scorecard: 7 Questions to Separate Strategic Partners from Media Operators
- The Incrementality Advantage: Why Top Brands Are Rethinking Media Measurement
- CTV Advertising: Performance-Driven Tactics That Actually Work
- The 4 Reporting Mistakes That Are Costing Your Team Trust (and Budget)
Jul 03, 2025 Blog Digital Marketing
The Agency Vetting Scorecard: 7 Questions to Separate Strategic Partners from Media Operators
This guide from Socium Media provides marketing leaders with a tactical scorecard to identify strategic partners who will make a meaningful difference.
Jun 30, 2025 Blog Digital Marketing
The Incrementality Advantage: Why Top Brands Are Rethinking Media Measurement
Traditionally, brands relied on basic media measurement metrics, such as ROAS. Discover how today’s top brands are marketing with incrementality testing.
Jun 27, 2025 Blog Connected TV
CTV Advertising: Performance-Driven Tactics That Actually Work
Tap into the power of CTV performance marketing. Learn about the best practices for CTV performance marketing and how to shift from linear TV to CTV spending.
Jun 26, 2025 Blog Reporting
The 4 Reporting Mistakes That Are Costing Your Team Trust (and Budget)
Even if performance is strong, mistakes in marketing reports can cause clients to lose faith in your work. Here are common mistakes your team should avoid.
