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Data Enrichment Marketing.

Oct 14, 2025 Blog Reporting

Optimize Paid Campaigns With Predictive Data: The Case for Enriched Leads

Data enrichment marketing can help marketing and growth teams improve targeting and stop wasting time and money. Discover the tools high-AOV brands are using.

How AI is Shaping the Future of SEO.

Oct 10, 2025 Blog SEO

How AI is Shaping the Future of SEO

Learn how the SEO team at Socium Media is helping our clients stay ahead of the AI curve.

TikTok Paid Media Strategy.

Oct 06, 2025 Blog Paid Social

TikTok Paid Media Strategy: What Actually Scales in 2025

Marketers who chase trends or influencers to guide their TikTok strategy often fall flat. Discover the key steps to upgrading your TikTok performance marketing.

Why YouTube Deserves a Bigger Slice of Your Performance Budget.

Aug 26, 2025 Blog Paid Social

Rethinking YouTube: Why It Deserves a Bigger Slice of Your Performance Budget

YouTube is the biggest video platform in the world, but often receives less than 10% of paid budgets. Learn what happens when brands start using it correctly.

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--gf-label-space-y-secondary: var(--gf-label-space-y-md-secondary); --gf-ctrl-border-color: #686e77; --gf-ctrl-size: var(--gf-ctrl-size-md); --gf-ctrl-label-color-primary: #112337; --gf-ctrl-label-color-secondary: #112337; --gf-ctrl-choice-size: var(--gf-ctrl-choice-size-md); --gf-ctrl-checkbox-check-size: var(--gf-ctrl-checkbox-check-size-md); --gf-ctrl-radio-check-size: var(--gf-ctrl-radio-check-size-md); --gf-ctrl-btn-font-size: var(--gf-ctrl-btn-font-size-md); --gf-ctrl-btn-padding-x: var(--gf-ctrl-btn-padding-x-md); --gf-ctrl-btn-size: var(--gf-ctrl-btn-size-md); --gf-ctrl-btn-border-color-secondary: #686e77; --gf-ctrl-file-btn-bg-color-hover: #ebebeb; --gf-field-img-choice-size: var(--gf-field-img-choice-size-md); --gf-field-img-choice-card-space: var(--gf-field-img-choice-card-space-md); --gf-field-img-choice-check-ind-size: var(--gf-field-img-choice-check-ind-size-md); --gf-field-img-choice-check-ind-icon-size: var(--gf-field-img-choice-check-ind-icon-size-md); --gf-field-pg-steps-number-color: rgba(17, 35, 55, .8); } #gform_wrapper_18[data-form-index="0"].gform-theme, [data-parent-form="18_0"] { --gf-color-primary: #204ce5; --gf-color-primary-rgb: 32, 76, 229; --gf-color-primary-contrast: #fff; --gf-color-primary-contrast-rgb: 255, 255, 255; --gf-color-primary-darker: #001ab3; --gf-color-primary-lighter: #527eff; --gf-color-secondary: #fff; --gf-color-secondary-rgb: 255, 255, 255; --gf-color-secondary-contrast: #112337; --gf-color-secondary-contrast-rgb: 17, 35, 55; --gf-color-secondary-darker: #f5f5f5; --gf-color-secondary-lighter: #fff; --gf-color-out-ctrl-light: rgba(17, 35, 55, .1); --gf-color-out-ctrl-light-rgb: 17, 35, 55; --gf-color-out-ctrl-light-darker: rgba(104, 110, 119, .35); --gf-color-out-ctrl-light-lighter: #f5f5f5; --gf-color-out-ctrl-dark: #585e6a; --gf-color-out-ctrl-dark-rgb: 88, 94, 106; --gf-color-out-ctrl-dark-darker: #112337; --gf-color-out-ctrl-dark-lighter: rgba(17, 35, 55, .65); --gf-color-in-ctrl: #fff; --gf-color-in-ctrl-rgb: 255, 255, 255; --gf-color-in-ctrl-contrast: #112337; --gf-color-in-ctrl-contrast-rgb: 17, 35, 55; --gf-color-in-ctrl-darker: #f5f5f5; --gf-color-in-ctrl-lighter: #fff; --gf-color-in-ctrl-primary: #204ce5; --gf-color-in-ctrl-primary-rgb: 32, 76, 229; --gf-color-in-ctrl-primary-contrast: #fff; --gf-color-in-ctrl-primary-contrast-rgb: 255, 255, 255; --gf-color-in-ctrl-primary-darker: #001ab3; --gf-color-in-ctrl-primary-lighter: #527eff; --gf-color-in-ctrl-light: rgba(17, 35, 55, .1); --gf-color-in-ctrl-light-rgb: 17, 35, 55; --gf-color-in-ctrl-light-darker: rgba(104, 110, 119, .35); --gf-color-in-ctrl-light-lighter: #f5f5f5; --gf-color-in-ctrl-dark: #585e6a; --gf-color-in-ctrl-dark-rgb: 88, 94, 106; --gf-color-in-ctrl-dark-darker: #112337; --gf-color-in-ctrl-dark-lighter: rgba(17, 35, 55, .65); --gf-radius: 3px; --gf-font-size-secondary: 14px; --gf-font-size-tertiary: 13px; --gf-icon-ctrl-number: url("data:image/svg+xml,%3Csvg width=\'8\' height=\'14\' viewBox=\'0 0 8 14\' fill=\'none\' xmlns=\'http://www.w3.org/2000/svg\'%3E%3Cpath fill-rule=\'evenodd\' clip-rule=\'evenodd\' d=\'M4 0C4.26522 5.96046e-08 4.51957 0.105357 4.70711 0.292893L7.70711 3.29289C8.09763 3.68342 8.09763 4.31658 7.70711 4.70711C7.31658 5.09763 6.68342 5.09763 6.29289 4.70711L4 2.41421L1.70711 4.70711C1.31658 5.09763 0.683417 5.09763 0.292893 4.70711C-0.0976311 4.31658 -0.097631 3.68342 0.292893 3.29289L3.29289 0.292893C3.48043 0.105357 3.73478 0 4 0ZM0.292893 9.29289C0.683417 8.90237 1.31658 8.90237 1.70711 9.29289L4 11.5858L6.29289 9.29289C6.68342 8.90237 7.31658 8.90237 7.70711 9.29289C8.09763 9.68342 8.09763 10.3166 7.70711 10.7071L4.70711 13.7071C4.31658 14.0976 3.68342 14.0976 3.29289 13.7071L0.292893 10.7071C-0.0976311 10.3166 -0.0976311 9.68342 0.292893 9.29289Z\' fill=\'rgba(17, 35, 55, 0.65)\'/%3E%3C/svg%3E"); --gf-icon-ctrl-select: url("data:image/svg+xml,%3Csvg width=\'10\' height=\'6\' viewBox=\'0 0 10 6\' fill=\'none\' xmlns=\'http://www.w3.org/2000/svg\'%3E%3Cpath fill-rule=\'evenodd\' clip-rule=\'evenodd\' d=\'M0.292893 0.292893C0.683417 -0.097631 1.31658 -0.097631 1.70711 0.292893L5 3.58579L8.29289 0.292893C8.68342 -0.0976311 9.31658 -0.0976311 9.70711 0.292893C10.0976 0.683417 10.0976 1.31658 9.70711 1.70711L5.70711 5.70711C5.31658 6.09763 4.68342 6.09763 4.29289 5.70711L0.292893 1.70711C-0.0976311 1.31658 -0.0976311 0.683418 0.292893 0.292893Z\' fill=\'rgba(17, 35, 55, 0.65)\'/%3E%3C/svg%3E"); --gf-icon-ctrl-search: url("data:image/svg+xml,%3Csvg width=\'640\' height=\'640\' xmlns=\'http://www.w3.org/2000/svg\'%3E%3Cpath d=\'M256 128c-70.692 0-128 57.308-128 128 0 70.691 57.308 128 128 128 70.691 0 128-57.309 128-128 0-70.692-57.309-128-128-128zM64 256c0-106.039 85.961-192 192-192s192 85.961 192 192c0 41.466-13.146 79.863-35.498 111.248l154.125 154.125c12.496 12.496 12.496 32.758 0 45.254s-32.758 12.496-45.254 0L367.248 412.502C335.862 434.854 297.467 448 256 448c-106.039 0-192-85.962-192-192z\' fill=\'rgba(17, 35, 55, 0.65)\'/%3E%3C/svg%3E"); --gf-label-space-y-secondary: var(--gf-label-space-y-md-secondary); --gf-ctrl-border-color: #686e77; --gf-ctrl-size: var(--gf-ctrl-size-md); --gf-ctrl-label-color-primary: #112337; --gf-ctrl-label-color-secondary: #112337; --gf-ctrl-choice-size: var(--gf-ctrl-choice-size-md); --gf-ctrl-checkbox-check-size: var(--gf-ctrl-checkbox-check-size-md); --gf-ctrl-radio-check-size: var(--gf-ctrl-radio-check-size-md); --gf-ctrl-btn-font-size: var(--gf-ctrl-btn-font-size-md); --gf-ctrl-btn-padding-x: var(--gf-ctrl-btn-padding-x-md); --gf-ctrl-btn-size: var(--gf-ctrl-btn-size-md); --gf-ctrl-btn-border-color-secondary: #686e77; --gf-ctrl-file-btn-bg-color-hover: #ebebeb; --gf-field-img-choice-size: var(--gf-field-img-choice-size-md); --gf-field-img-choice-card-space: var(--gf-field-img-choice-card-space-md); --gf-field-img-choice-check-ind-size: var(--gf-field-img-choice-check-ind-size-md); --gf-field-img-choice-check-ind-icon-size: var(--gf-field-img-choice-check-ind-icon-size-md); --gf-field-pg-steps-number-color: rgba(17, 35, 55, .8); } #gform_wrapper_19[data-form-index="0"].gform-theme, [data-parent-form="19_0"] { --gf-color-primary: #204ce5; --gf-color-primary-rgb: 32, 76, 229; --gf-color-primary-contrast: #fff; --gf-color-primary-contrast-rgb: 255, 255, 255; --gf-color-primary-darker: #001ab3; --gf-color-primary-lighter: #527eff; --gf-color-secondary: #fff; --gf-color-secondary-rgb: 255, 255, 255; --gf-color-secondary-contrast: #112337; --gf-color-secondary-contrast-rgb: 17, 35, 55; --gf-color-secondary-darker: #f5f5f5; --gf-color-secondary-lighter: #fff; --gf-color-out-ctrl-light: rgba(17, 35, 55, .1); --gf-color-out-ctrl-light-rgb: 17, 35, 55; --gf-color-out-ctrl-light-darker: rgba(104, 110, 119, .35); --gf-color-out-ctrl-light-lighter: #f5f5f5; --gf-color-out-ctrl-dark: #585e6a; --gf-color-out-ctrl-dark-rgb: 88, 94, 106; --gf-color-out-ctrl-dark-darker: #112337; --gf-color-out-ctrl-dark-lighter: rgba(17, 35, 55, .65); --gf-color-in-ctrl: #fff; --gf-color-in-ctrl-rgb: 255, 255, 255; --gf-color-in-ctrl-contrast: #112337; --gf-color-in-ctrl-contrast-rgb: 17, 35, 55; --gf-color-in-ctrl-darker: #f5f5f5; --gf-color-in-ctrl-lighter: #fff; --gf-color-in-ctrl-primary: #204ce5; --gf-color-in-ctrl-primary-rgb: 32, 76, 229; --gf-color-in-ctrl-primary-contrast: #fff; --gf-color-in-ctrl-primary-contrast-rgb: 255, 255, 255; --gf-color-in-ctrl-primary-darker: #001ab3; --gf-color-in-ctrl-primary-lighter: #527eff; --gf-color-in-ctrl-light: rgba(17, 35, 55, .1); --gf-color-in-ctrl-light-rgb: 17, 35, 55; --gf-color-in-ctrl-light-darker: rgba(104, 110, 119, .35); --gf-color-in-ctrl-light-lighter: #f5f5f5; --gf-color-in-ctrl-dark: #585e6a; --gf-color-in-ctrl-dark-rgb: 88, 94, 106; --gf-color-in-ctrl-dark-darker: #112337; --gf-color-in-ctrl-dark-lighter: rgba(17, 35, 55, .65); --gf-radius: 3px; --gf-font-size-secondary: 14px; --gf-font-size-tertiary: 13px; --gf-icon-ctrl-number: url("data:image/svg+xml,%3Csvg width=\'8\' height=\'14\' viewBox=\'0 0 8 14\' fill=\'none\' xmlns=\'http://www.w3.org/2000/svg\'%3E%3Cpath fill-rule=\'evenodd\' clip-rule=\'evenodd\' d=\'M4 0C4.26522 5.96046e-08 4.51957 0.105357 4.70711 0.292893L7.70711 3.29289C8.09763 3.68342 8.09763 4.31658 7.70711 4.70711C7.31658 5.09763 6.68342 5.09763 6.29289 4.70711L4 2.41421L1.70711 4.70711C1.31658 5.09763 0.683417 5.09763 0.292893 4.70711C-0.0976311 4.31658 -0.097631 3.68342 0.292893 3.29289L3.29289 0.292893C3.48043 0.105357 3.73478 0 4 0ZM0.292893 9.29289C0.683417 8.90237 1.31658 8.90237 1.70711 9.29289L4 11.5858L6.29289 9.29289C6.68342 8.90237 7.31658 8.90237 7.70711 9.29289C8.09763 9.68342 8.09763 10.3166 7.70711 10.7071L4.70711 13.7071C4.31658 14.0976 3.68342 14.0976 3.29289 13.7071L0.292893 10.7071C-0.0976311 10.3166 -0.0976311 9.68342 0.292893 9.29289Z\' fill=\'rgba(17, 35, 55, 0.65)\'/%3E%3C/svg%3E"); --gf-icon-ctrl-select: url("data:image/svg+xml,%3Csvg width=\'10\' height=\'6\' viewBox=\'0 0 10 6\' fill=\'none\' xmlns=\'http://www.w3.org/2000/svg\'%3E%3Cpath fill-rule=\'evenodd\' clip-rule=\'evenodd\' d=\'M0.292893 0.292893C0.683417 -0.097631 1.31658 -0.097631 1.70711 0.292893L5 3.58579L8.29289 0.292893C8.68342 -0.0976311 9.31658 -0.0976311 9.70711 0.292893C10.0976 0.683417 10.0976 1.31658 9.70711 1.70711L5.70711 5.70711C5.31658 6.09763 4.68342 6.09763 4.29289 5.70711L0.292893 1.70711C-0.0976311 1.31658 -0.0976311 0.683418 0.292893 0.292893Z\' fill=\'rgba(17, 35, 55, 0.65)\'/%3E%3C/svg%3E"); --gf-icon-ctrl-search: url("data:image/svg+xml,%3Csvg width=\'640\' height=\'640\' xmlns=\'http://www.w3.org/2000/svg\'%3E%3Cpath d=\'M256 128c-70.692 0-128 57.308-128 128 0 70.691 57.308 128 128 128 70.691 0 128-57.309 128-128 0-70.692-57.309-128-128-128zM64 256c0-106.039 85.961-192 192-192s192 85.961 192 192c0 41.466-13.146 79.863-35.498 111.248l154.125 154.125c12.496 12.496 12.496 32.758 0 45.254s-32.758 12.496-45.254 0L367.248 412.502C335.862 434.854 297.467 448 256 448c-106.039 0-192-85.962-192-192z\' fill=\'rgba(17, 35, 55, 0.65)\'/%3E%3C/svg%3E"); --gf-label-space-y-secondary: var(--gf-label-space-y-md-secondary); --gf-ctrl-border-color: #686e77; --gf-ctrl-size: var(--gf-ctrl-size-md); --gf-ctrl-label-color-primary: #112337; --gf-ctrl-label-color-secondary: #112337; --gf-ctrl-choice-size: var(--gf-ctrl-choice-size-md); --gf-ctrl-checkbox-check-size: var(--gf-ctrl-checkbox-check-size-md); --gf-ctrl-radio-check-size: var(--gf-ctrl-radio-check-size-md); --gf-ctrl-btn-font-size: var(--gf-ctrl-btn-font-size-md); --gf-ctrl-btn-padding-x: var(--gf-ctrl-btn-padding-x-md); --gf-ctrl-btn-size: var(--gf-ctrl-btn-size-md); --gf-ctrl-btn-border-color-secondary: #686e77; --gf-ctrl-file-btn-bg-color-hover: #ebebeb; --gf-field-img-choice-size: var(--gf-field-img-choice-size-md); --gf-field-img-choice-card-space: var(--gf-field-img-choice-card-space-md); --gf-field-img-choice-check-ind-size: var(--gf-field-img-choice-check-ind-size-md); --gf-field-img-choice-check-ind-icon-size: var(--gf-field-img-choice-check-ind-icon-size-md); --gf-field-pg-steps-number-color: rgba(17, 35, 55, .8); }