Reporting

Are your marketing strategies backed by data? Here are four digital marketing reports that will help you convey your campaign success and optimize your marketing strategy.

Ad attribution helps you understand which marketing channels and touchpoints contribute to conversions and sales, enabling you to optimize your marketing efforts and drive better results.

We often are asked many Google Analytics questions, from how to set up a Google Analytics account, to how to grant edit access to a user, but one question I have been hearing a bit recently is, what is direct traffic in Google Analytics? We always speak to Organic Traffic and Paid Traffic, but most […]

With Google Analytics being the most common website analytics tool available, we often receive questions about different aspects of GA. From the metrics to events and goals, we’ve put together a list of some answers to the most common questions.   8 Answers to Common Google Analytics Questions Which goals are available in Google Analytics? […]