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Recent Posts
- The Agency Vetting Scorecard: 7 Questions to Separate Strategic Partners from Media Operators
- The Incrementality Advantage: Why Top Brands Are Rethinking Media Measurement
- CTV Advertising: Performance-Driven Tactics That Actually Work
- The 4 Reporting Mistakes That Are Costing Your Team Trust (and Budget)
Jun 27, 2025 Blog Connected TV
CTV Advertising: Performance-Driven Tactics That Actually Work
Tap into the power of CTV performance marketing. Learn about the best practices for CTV performance marketing and how to shift from linear TV to CTV spending.
Jun 04, 2024 Connected TV
4 Tests to Maximize the Success of Your CTV Ads
Connected TV (CTV) ads are becoming a favored strategy to reach a broad and engaged audience. To fully leverage their potential, it’s important to run CTV ad tests to maximize your campaign performance.
May 30, 2024 Connected TV
OTT Advertising vs. CTV Advertising: What’s the Difference?
Connected TV (CTV) and Over-The-Top (OTT) ads have emerged as powerful options in the advertising space. Recognizing their differences will help you leverage each for maximum impact.
May 30, 2024 Connected TV
What is Connected TV (CTV) Advertising?
With extensive libraries of video content to choose from and considerable savings, more people are turning to streaming platforms to watch shows and movies. As a result, CTV ads are on the rise.
