Paid Social

Apr 14, 2025 Digital Marketing Paid Search Paid Social

How New Tariffs Could Impact Digital Advertising (April 2025)

by Evan Matus

Tariffs have long been used as a tool to protect domestic industries, but with sweeping changes set to take effect in 2025, eCommerce businesses—especially those relying on international suppliers—are about to face a new reality. These changes could ripple through everything from supply chains to advertising budgets. Here’s what you need to know. First, What […]

Apr 10, 2025 Blog Paid Social

TikTok Shop Ads vs. TikTok Ads: Why You Should Be Running Both

by Evan Matus

Did you know that, according to TikTok, “62% of TikTok users say they follow links on TikTok to discover products on a brand’s websites, and TikTok is driving 1.8x more online conversions than other media channels.” If you aren’t running ads on TikTok, you are missing out on a seriously hot market. TikTok ads are […]

Jan 22, 2025 Paid Social

What is Fact-Checking and Why is Meta Removing It?

by Evan Matus

Fact-checking is vital in maintaining the integrity of information shared across media and online platforms. It is a process that involves verifying facts, statistics, and statements against credible sources to ensure accuracy and prevent the spread of misinformation. This approach has been crucial in combating the proliferation of false or misleading content. However, in January […]

Bid Caps
Dec 17, 2024 Paid Social

How Bid Caps on Meta Ads Can Lead to Lower CPAs In First-Time Purchasers 

by Susie Hong

When it comes to optimizing ad spend and maximizing conversions, a strategic approach can make all the difference. At Socium Media, we’ve found tremendous success by leveraging bid caps in Meta advertising campaigns, particularly for driving first-time purchases. One of our standout campaigns for a DTC eCommerce lifestyle brand is a perfect example of how […]