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- How to Optimize Your Instagram Content for Google Search Results
- Should You Hire an Agency or Build In-House? A Strategic Guide for Growth-Stage Brands
- The Agency Vetting Scorecard: 7 Questions to Separate Strategic Partners from Media Operators
- The Incrementality Advantage: Why Top Brands Are Rethinking Media Measurement
Jun 11, 2025 Blog Paid Social
How Often Should You Refresh Paid Social Creative?
How often should you refresh paid social creative assets? Discover the signs of creative fatigue before they impact your paid social marketing campaigns.
Apr 14, 2025 Digital Marketing Paid Search Paid Social
How New Tariffs Could Impact Digital Advertising (April 2025)
Tariffs have long been used as a tool to protect domestic industries, but with sweeping changes set to take effect in 2025, eCommerce businesses—especially those relying on international suppliers—are about to face a new reality. These changes could ripple through everything from supply chains to advertising budgets. Here’s what you need to know. First, What […]
Apr 10, 2025 Blog Paid Social
TikTok Shop Ads vs. TikTok Ads: Why You Should Be Running Both
Did you know that, according to TikTok, “62% of TikTok users say they follow links on TikTok to discover products on a brand’s websites, and TikTok is driving 1.8x more online conversions than other media channels.” If you aren’t running ads on TikTok, you are missing out on a seriously hot market. TikTok ads are […]
Jan 22, 2025 Paid Social
What is Fact-Checking and Why is Meta Removing It?
Fact-checking is vital in maintaining the integrity of information shared across media and online platforms. It is a process that involves verifying facts, statistics, and statements against credible sources to ensure accuracy and prevent the spread of misinformation. This approach has been crucial in combating the proliferation of false or misleading content. However, in January […]
