2020 US Search Award Winner
2020 US Search Award Winner – Best Use of Search – B2C (PPC)

Dofollow Backlinks vs. Nofollow Backlinks

When a website links to another website, there are two ways the website can be linked. The first way being a dofollow link, and the second way being a nofollow link. Although both types of links achieve the same goal of linking from the origin site to the destination...

Best Practices: Organic Landing Pages

Once SEO tags have been optimized, we typically begin to start optimizing existing copy in addition to adding new copy and pages to the website. We call these new pages, Organic landing pages. Organic landing pages are a way to target a specific page towards specific...

Top 5 SEO Tools Within Raven Tools

RavenTools.com is an extremely useful SEO platform that allows users to build SEO reports, track keywords, track backlinks, and much more. Our SEO Team at Socium Media, raves about Raven Tools (see what I did there?) and we’d like to run through some of our favorite...

What is Organic SEO? (And Organic SEO Services)

When it comes to digital marketing, we’ve found that oftentimes both digital marketers and clients have a good understanding of paid media including Google Ads, Bing Ads, Facebook Ads, but many times their understanding or SEO is not as extensive. For whatever reason,...

What to Include When Reporting for SEO

When working on your website’s SEO it’s extremely important to track your progress. From auditing the site before you begin to record what’s needed to be done, to benchmarking the website analytics before you implement the title tags, meta descriptions, and other...

What is a Content Brief?

As we work with our clients to grow the overall number of organic keywords their websites are ranking for, in addition to targeting new keywords, we always focus on writing quality content for their blogs. In most situations, we are either supplying blog topics and...