2020 US Search Award Winner
2020 US Search Award Winner – Best Use of Search – B2C (PPC)

Does Your Business Need Search Engine Optimization?

Search engine optimization is a process of improving the rank of your website on search engines. The higher the ranking your site has, the more traffic you are likely to get from people searching for what you offer online. A good SEO strategy can help any business...

How to Increase the Keyword Ranking of a Website in Google

The answer is actually rather simple. First, you will need to increase the number of keywords that your website ranks for by adding relevant keywords to your website. Then, you will need to make sure that those keywords are spread out throughout the content on your...

Domain Name Best Practices

A domain name, or a top-level domain, is the part of the URL that precedes the “www” or “https://”. In other words, a domain name is what you type into the address bar when you are typing in a URL to go to a website. For example, our domain...

How to Work with an SEO Team

As an SEO Strategist at a New York City Digital Marketing Agency, I have had the opportunity to work with an array of clients in a variety of different verticals. Some clients being unicorn companies, some one-man teams, and others your typical startup or mid-size...

How to Optimize a Website for Page Speed

Page speed has always been considered an important metric for both search engine optimization as well as conversion. Page speed, or the time it takes for your browser to load a website page, seems pretty straightforward, but there are quite a few components to...

May 2021 Google Algorithm Update

In May of 2020, Google announced that they would be updating the algorithm to incorporated Page Experience into the signals. Google has been working on a set of Core Web Vitals, a set of metrics related to site speed, site responsiveness, and the visual stability of a...