Socium Media Shortlisted for 3x US Search Awards 
Paid Search
Put customized ads in front of the most responsive and engaged audiences. Whether you want to direct more qualified traffic to your website, improve online conversions, or own the first page results for your brand, our team will deliver effective PPC results through optimized and tailored strategies.
Channels we work with:
Our Paid Search marketing strategies are unique to every client, ensuring they capture demand and interest through solution-focused ads that are as efficient as they are effective. This guarantees your ads will not only be seen—they’ll convert by meeting your target market with the right message at the right time.
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Brand Search
Capitalize on existing awareness and loyalty with searches that include your brand's name or unique product names.
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Non-Brand Search
Capture potential customers in the early stages of their decision-making with searches related to your products, services, or industry.
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Competitor Search
Intercept potential customers by presenting your brand as an alternative option to a competitor’s name or products.
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Display Ads
Utilize a wide-reaching network of websites to draw potential customers' attention and retarget them to take action.
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YouTube Campaigns
Connect with potential customers at different stages of the funnel through eye-catching, relevant video ad formats and messaging.
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Demand Gen Ads
Reach and captivate new audiences with visually-appealing, multi-format ads on YouTube and Google feeds.
Some of our recent work
“Socium Media is an extension of our SEM team. We’ve worked with them for almost a year, and in that time, they’ve restructured our Google Ads account to optimize for performance.
Since working with them, they have done a tremendous job reducing our CPL by 83%, all while increasing the number of qualified leads.”
“Socium has been the most incredible team to work with in supporting Industrious’ paid media initiatives. Through our work together, we’ve been able to expand, optimize, and drive the success and growth of our business.
From implementing new attribution initiatives and refreshing creative, to activating account-wide optimizations and testing new tactics, we can rely on the team and trust that the work will always be well-executed, on time, and accurate.”
“Socium Media is highly collaborative with the wider Canopy team, allowing us to truly rely on them as a trusted partner.
Their commitment to both the technical and creative parts of performance marketing has been constant since launch. Even post IOS challenges we’ve seen great results and have been able to scale our targeting, ads, and campaigns at considerable speed through Paid Social, SEM, and SEO.”
Here’s what our paid search process looks like
Step 1
Discuss the core business and marketing goals to ensure the account strategy is built to align accordingly
Step 2
Conduct an in-depth review of existing keywords and campaigns, refining, expanding, and consolidating them to maximize value based on KPIs
Step 3
Implement best practices to improve ad copy and landing page relevance prior to activating campaigns
Step 4
Closely track campaign performance, conducting various tests and optimizations for continuous growth
Find out why your paid search campaigns are underperforming
Get a free auditFAQ
What are the key components of a paid search campaign structure?
A well-structured paid search campaign consists of five key components: Campaigns that define your overarching goals, Ad Groups organizing ads and keywords by theme for targeted messaging, Keywords chosen to trigger your ads based on user searches, Ads that communicate your message, and Extensions that enrich your ads with extra details, enhancing visibility and user engagement.
Why is paid search essential for a successful marketing strategy?
Paid search is pivotal to a marketing strategy because it targets high-intent traffic. This makes it extremely efficient at converting searches into valuable actions by directly connecting your offerings with those actively looking for them.
How does paid-per-click (PPC) differ from SEO?
PPC, or pay-per-click, offers immediate visibility and targets your audience with precision through keyword-specific ads. SEO focuses on improving your site’s organic visibility over time by enhancing content quality and leveraging your website’s authority without directly targeting keywords.
How do I know what keywords to bid on? Can I bid on new keywords?
When it comes to bidding on keywords, we recommend analyzing your historical keyword performance and utilizing keyword research tools for discovery. Always consider your brand’s relevance to your target audience’s search behavior, and regularly update your keyword strategy to adapt to changing trends and remain competitive.
How do I know which conversion actions make sense for my campaign?
It’s important to align your conversion actions with your business goals and KPIs. Choose actions that contribute directly to your goals, such as lead generation, sales, or website traffic, to ensure your campaign drives the outcomes you’re aiming for.
What benefits do paid search ads generate?
Paid search ads allow you to reach potential customers at precisely the right time by increasing your brand visibility during pivotal decision-making moments. They are measurable, allowing for refined targeting strategies without a minimum spend requirement, and provide deep insights into audience behavior, giving you a competitive edge.
