Industrious

Real Estate
Industrious Coworking Office Space.

Industrious offers professionals luxurious offices in 150+ locations and 65+ cities around the country and abroad. Established in 2013, they’re known for their high-quality, all-inclusive approach to private and shared working spaces.

COVID-19 pandemic hit and working from home became the new norm, they quickly noticed a sharp decline in tenant applications and office tours. With vaccination rates on the rise, we were tasked with ramping-up applications and tour volume.

78% Increase in Applications
100% Increase in Office Tours
123% Increase in Click
Haley Roxin headshot.

“Socium has been the most incredible team to work with in supporting Industrious’ paid media initiatives. Through our work together, we’ve been able to expand, optimize, and drive the success and growth of our business.

From implementing new attribution initiatives and refreshing creative, to activating account-wide optimizations and testing new tactics, we can rely on the team and trust that the work will always be well-executed, on time, and accurate.”

Haley Roxin

Performance Marketing Manager | Industrious
Haley Roxin headshot.
Industrious logo.

What Socium Identified

#1

As a forward-thinking agency, we knew that Industrious’ Search account held the potential to be more efficient, with a unique emphasis on consolidation within Search campaigns.

Our Strategic Approach

Analyzed the current structure, looking for areas to consolidate

  • Each ‘market’ had its own set of campaigns (which equaled 100s of campaigns overall) and each campaign had its own set of match types and bidding strategies. This extreme level of segmentation made it challenging to manage and run campaign tests effectively, which impacted our ability to grow and fully utilize smart bidding strategies.

Proposed an ideal consolidation restructure

  • While working with the Industrious team, we discovered that although their non-brand campaigns were broken out by market, their internal finance team still needed to segment their offices by region for reporting purposes. This was the perfect place for us to begin consolidating.

Began consolidating within the proposed non-brand campaigns

  • We took the highest volume non-brand campaigns and restructured them into the four major regions that their internal finance team uses: Central, East, Mid-Southeast, and West.
  • Next, we simplified the match types. Contrary to our typical restructuring process, we consolidated match types in the same ad groups (and campaigns). Grouping Exact and Phrase Match gave the Google bidding strategies even more opportunity to excel.

We saw the following results MoM:

78% Increase in Applications
100% Increase in Office Tours
123% Increase in Clicks
111% Increase in Impressions

Future Plans

After seeing the impact that consolidated campaigns had on Industrious’ bottom line, we’ve implemented the new consolidated structure across all campaigns within their accounts. So far, this has resulted in further growth and even easier account management.

Ready to Get in Touch?

Tell us about your business and we’ll put together a custom PPC, Paid Social or SEO plan tailored to your goals.

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