Socium Media Shortlisted for 3x US Search Awards
Paid Social
Boost engagement and reach your goals with the power of social media. We’ll strike the right balance across each individual channel, ensuring your content is aligned with targeted audiences. We’ll guide your paid content for maximum synergy across the social media landscape.
Recognized for efficiently driving new customer acquisition, Paid Social Media is an essential component of a dynamic advertising strategy. Capture the attention of future customers who are scrolling through social media daily.
Channels we work with:
Some of our recent work
Here’s what our paid social process looks like
Step 1
Audit the existing paid social media structure to pinpoint areas of opportunity for improved performance
Step 2
Propose campaign enhancements to better align with KPIs, optimizing for both cost efficiency and targeted reach
Step 3
Implement a robust creative testing strategy and launch campaigns
Step 4
Regularly analyze campaign data to identify the highest-performing creatives, audiences, and ad types for iterative refinement and enhancements
Find out why your paid social campaigns are underperforming
Get a free auditFAQ
Absolutely! Socium takes pride in our global reach and expertise in managing international advertising campaigns. Our team has a proven track record of crafting and executing successful paid social campaigns across diverse markets, including Mexico, Canada, and beyond. Our strategy begins with a deep dive into the cultural and consumer nuances of each region, ensuring our campaigns are not only relevant but also resonate deeply with the target audience. From there, we optimize our strategies to maximize impact and engagement.
A solid paid social strategy is paramount to the ongoing success of your brand. It allows you to strategically position your brand exactly where your customer is, increasing your brand’s awareness and recall, boosting engagement, and driving conversions.
We can drive tangible results across a variety of campaign types and brand industries, but our specialty lies in lower funnel conversion objectives for e-commerce and lead generation. Whether it’s building brand awareness, or driving specific actions, our approach to paid social campaigns is dynamic and caters to the unique goals and challenges of each brand we work with.
Yes! Our team closely monitors, analyzes, and optimizes paid social campaigns daily to ensure they’re performing as efficiently as possible and making progress toward campaign objectives and KPIs. At Socium, we don’t believe in a “set it and forget it” philosophy.
Running paid social tests is foundational to our strategy at Socium. We leverage a wide variety of tests, from ad creatives and audience segments, to bidding strategies and ad formats. We’re always looking for ways to refine and optimize campaigns, guaranteeing they not only meet the objectives and KPIs but exceed them.
Yes, we can map out spend and KPI targets that align with your overarching marketing strategy, providing a clear roadmap to achieve your brand’s goals. This forward-thinking approach allows us to strategically position your brand to take advantage of opportunities ahead instead of reacting to the market.