Paid Social

Boost engagement and reach your goals with the power of social media. We’ll strike the right balance across each individual channel, ensuring your content is aligned with targeted audiences. We’ll guide your paid content for maximum synergy across the social media landscape.

Recognized for efficiently driving new customer acquisition, Paid Social Media is an essential component of a dynamic advertising strategy. Capture the attention of future customers who are scrolling through social media daily.

Channels we work with:

Meta logo.
Pinterest logo
TikTok logo
LinkedIn logo
  • Social Ad Management

    Say goodbye to a 'set and forget' approach. We’ll elevate your social ads with daily hands-on monitoring for optimal performance.

  • Ecommerce Ads

    Boost your online sales effectively with targeted ads that highlight your products and promotions, enticing users to buy now.

  • DTC Ads

    Focus on building brand awareness and direct relationships with customers by promoting your products directly on your site.

  • B2B Ads

    Strengthen your brand's authority and appeal directly to decision-makers in your industry with compelling, value-driven messaging.

  • Magnet attracting customers.

    Lead Gen Ads

    Collect potential customer information and offer valuable resources in exchange to support your sales pipeline.

  • CPG Ads

    Increase visibility and sales of your consumer goods with captivating visuals and promotions that stand out on social feeds.

Some of our recent work

    Vince logo
    Fashion
    + 127 % Increase in Orders
    + 183 % Increase in Revenue
    + 32 % Decrease in CPA
    + 24 % Increase in AOV
    + 58 % Increase in Brand ROAS
    + 23 % Increase in Brand Revenue
    + 22 % Decrease in Spend
    + 18 % Increase in AOV
    + 43 % Increase in ROAS
    + 94 % Increase in Orders
    + 9 % Decrease in CPA
    + 152 % Increase in Revenue
    + 30 % Increase in AOV

    “Working with the Socium team has been a breath of fresh air. The team’s expertise comes through not only in the performance they’ve driven, but also in their proactive approach to managing our channels.

    Our collaboration has evolved how we see ourselves within the industry as well as how we action, creating a synergistic feedback loop between customer, campaign, and outcome. Data-driven, candid, and enthusiastic, the Socium team is a valued partner and a true extension of our team.”

    Haley Ryerson Sr. Director Digital Marketing Learn More
    VINCE.
    Catbird logo
    Jewelry
    + 41 % Increase in Orders
    + 16 % Decrease in CPA
    + 40 % Increase in Revenue
    + 27 % Increase in Orders
    + 15 % Decrease in CPA
    + 35 % Increase in Revenue
    + 25 % Increase in ROAS
    + 44 % Increase in Orders
    + 17 % Decrease in CPA
    + 39 % Increase in Revenue
    + 16 % Increase in ROAS

    “The Socium Team has done an amazing job seamlessly integrating with our day-to-day operations and acting as an extension of our team. Since day one, they have synthesized all the moving parts of our paid campaigns to help us better understand our customers.

    Their expert in-platform knowledge combined with our collaboration has enabled us to unlock significant year-on-year growth through our paid channels.”

    Alexi George Growth Marketing Manager Learn More
    Catbird
    reserve-bay logo
    Alcohol
    + 171 % Increase in Revenue
    + 52 % Above Shopping ROAS goal

    “Socium was able to hit the ground running, optimizing our media channels to allow for maximized performance during our busiest time of the year. They provided flexibility and added extra support as needed.

    With their expertise and nimble approach, we executed all Q4 initiatives through our paid marketing efforts. On top of the amazing results, they also have become an extension of our internal marketing team.”

    Kirsten Bibona Growth Marketing Manager Learn More
    ReserveBar

Here’s what our paid social process looks like

Step 1

Audit the existing paid social media structure to pinpoint areas of opportunity for improved performance

Step 2

Propose campaign enhancements to better align with KPIs, optimizing for both cost efficiency and targeted reach

Step 3

Implement a robust creative testing strategy and launch campaigns

Step 4

Regularly analyze campaign data to identify the highest-performing creatives, audiences, and ad types for iterative refinement and enhancements

Find out why your paid social campaigns are underperforming

Get a free audit

FAQ

Do you offer international advertising campaigns?

Absolutely! Socium takes pride in our global reach and expertise in managing international advertising campaigns. Our team has a proven track record of crafting and executing successful paid social campaigns across diverse markets, including Mexico, Canada, and beyond. Our strategy begins with a deep dive into the cultural and consumer nuances of each region, ensuring our campaigns are not only relevant but also resonate deeply with the target audience. From there, we optimize our strategies to maximize impact and engagement.

Why is a paid social strategy crucial to my brand?

A solid paid social strategy is paramount to the ongoing success of your brand. It allows you to strategically position your brand exactly where your customer is, increasing your brand’s awareness and recall, boosting engagement, and driving conversions.

What types of paid social campaigns does Socium offer?

We can drive tangible results across a variety of campaign types and brand industries, but our specialty lies in lower funnel conversion objectives for e-commerce and lead generation. Whether it’s building brand awareness, or driving specific actions, our approach to paid social campaigns is dynamic and caters to the unique goals and challenges of each brand we work with.

Are paid social campaigns monitored daily?

Yes! Our team closely monitors, analyzes, and optimizes paid social campaigns daily to ensure they’re performing as efficiently as possible and making progress toward campaign objectives and KPIs. At Socium, we don’t believe in a “set it and forget it” philosophy.

Does Socium offer customized paid social testing?

Running paid social tests is foundational to our strategy at Socium. We leverage a wide variety of tests, from ad creatives and audience segments, to bidding strategies and ad formats. We’re always looking for ways to refine and optimize campaigns, guaranteeing they not only meet the objectives and KPIs but exceed them.

Does Socium offer forecasting planning?

Yes, we can map out spend and KPI targets that align with your overarching marketing strategy, providing a clear roadmap to achieve your brand’s goals. This forward-thinking approach allows us to strategically position your brand to take advantage of opportunities ahead instead of reacting to the market.

Ready to grow?

Get started with a free consultation today.

Let’s work together