Our Paid Social Services
Paid Social is second to none at driving awareness and conversions for a new brand, or product category. For more established businesses, a “seasoned” pixel can drive new user conversions or help re-engage past customers with repeat purchases, offers, or new product lines. The Paid Social landscape continues to evolve with emerging players (TikTok, Pinterest) while the more established platforms (Facebook, Instagram) can drive a predictable revenue stream.
Setting The Foundation
We start by auditing the tracking and pixel set up, making sure that events are properly configured, and goals are getting captured. If there’s a product catalog, this is the time when it’s QA’ed and potentially connected with our feed management provider. From there, we make sure that internal data is ingested in the platforms, either through CRM linking or custom uploads. At this point we can now create dozens of pixel and CRM based audiences that we’ll use as lookalike sources and for remarketing.
Repository & Reporting
In the world of Paid Social, creative is king. We set up folders with our clients to easily share and collaborate on images, videos, and copy. Everything is kept in a central place, with easy access to reporting so you know exactly how each piece of creative is performing across different tactics. Our clients love the transparency and ease of insight.
Launch. Test. Scale. Repeat
With the audiences developed and creative in place, we’re just about ready to deploy. Now it’s time to execute. The initial tests revolve around finding the best creative assets (image, video, copy, etc.) and finding the top audiences that respond to the winning creative. As soon as we’ve found some early traction, we dedicate a portion of the budget to scaling those efforts while using the rest to continue testing. It’s an ongoing process, and one that is clearly documented and communicated at every step of the way.
Ready to Get in Touch?
Tell us about your business and we’ll put together a custom PPC, Paid Social or SEO plan that’s tailored to your goals.