VINCE.

Fashion
Vince Fashion Store

Established in 2002, VINCE. is a luxury apparel and accessories brand based in Los Angeles, California. With a reputation for elevated yet understated everyday pieces, VINCE.’s collections are inspired by its California roots, emphasizing effortless style.

VINCE. wanted to boost brand recognition and revenue while achieving a targeted ROAS across all paid channels. Simultaneously, the focus was on reducing overall spend and CPA for a more efficient and cost-effective paid media strategy.

127% Increase in Orders
182% Increase in Revenue
32% Decrease in CPA
Haley Ryerson VINCE

“Working with the Socium team has been a breath of fresh air. The team’s expertise comes through not only in the performance they’ve driven, but also in their proactive approach to managing our channels.

Our collaboration has evolved how we see ourselves within the industry as well as how we action, creating a synergistic feedback loop between customer, campaign, and outcome. Data-driven, candid, and enthusiastic, the Socium team is a valued partner and a true extension of our team.”

Haley Ryerson

Sr. Director Digital Marketing | VINCE.
Haley Ryerson VINCE
Vince logo

What Socium Identified:

#1

We identified the potential to target high-value customer segments more accurately using Amperity’s rich data insights.

#2

A holistic approach on Meta would help drive first-time purchases and enhance brand recall.

#3

Employing Performance Max campaigns thoughtfully segmented by gender and product category would improve targeting precision and operational efficiency.

#4

To maintain campaign vitality, we recommended the periodic renewal of ad copy and visual elements, aligning with seasonal trends and consumer interests.

Our Strategic Approach

Paid Social

  • Implementing Socium’s best practices, we adopted a full-funnel direct response approach on Meta, primarily optimizing for New Purchases.
  • We leveraged Lookalike Audiences (LALs) for customer acquisition through Prospecting tactics.
  • Recognizing the significance of VINCE.’s paused campaigns from January to May and their reliance on last-click attribution, we conducted brand and conversion lift studies to gauge the true incrementality and the broader impact of Meta’s efforts.

Paid Search

  • We meticulously separated core terms, segmented branded keywords, and manually managed bids on key terms like [vince] for precise CPC monitoring.
  • Utilizing Amperity lists, we targeted past purchasers, focusing on segments like holiday shoppers and high-value customers.
  • Regular updates to ad copy and visuals were made to align with new seasonal collections and ongoing promotions.

Shopping & Feeds

  • We refined Target ROAS (tROAS) automated bidding, regularly analyzing performance metrics to adjust campaign intensity and allocation.
  • Campaigns were segmented by gender and product category, enabling us to dynamically adjust spend based on performance, thus capturing incremental demand and enhancing efficiency.
  • In collaboration with the VINCE. team, we ensured brand consistency by utilizing up-to-date product imagery and approved ad copy, enhancing the overall user experience.

Within one quarter, we saw the following results:

Paid Social
127% Increase in Orders
183% Increase in Revenue
32% Decrease in CPA
24% Increase in AOV
Paid Search
58% Increase in Brand ROAS
23% Increase in Brand Revenue
22% Decrease in Spend
18% Increase in AOV
Shopping & Feeds
43% Increase in ROAS
94% Increase in Orders
9% Decrease in CPA
152% Increase in Revenue
30% Increase in AOV

Future Plans

Looking ahead, our goal is to drive continued growth and uncover fresh marketing avenues through paid channels. We plan to achieve this by sharpening our paid search strategies, which include adopting more aggressive bidding tactics and widening the scope of our NonBrand DSA to reach untapped audiences. Simultaneously, we’ll enhance our paid social campaigns with comprehensive upper-funnel strategies to amplify brand awareness. We’ll also refine our Shopping and Feed campaigns with a focus on tailored brand-specific targeting and ad copy that resonates with gender-specific segments.

Ready to Get in Touch?

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