Socium Media Shortlisted for 3x US Search Awards 
Shopping & Feeds
Place your brand’s products directly in front of your target audience. We work with shopping feeds to provide custom and tailored labels for crucial information about product seasonality, new releases, high margin, relaunches, and more.
Channels we work with:
When somebody searches for your product, what will they see on the SERP? Through carefully refined feeds and strategic shopping ads, we’ll make sure your products are front and center, separating them from competitors and turning searches into sales.
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Performance Max Ads
Enhance your brand's visibility by leveraging machine learning to optimize ad placements across Google's network.
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Google Shopping Ads
Maximize visibility on SERPs, driving high-intent traffic and sales through targeted Google Shopping campaigns and product listings.
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Facebook Dynamic Product Ads
Increase engagement and drive sales by serving personalized product ads on Facebook, effectively retargeting interested shoppers.
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Bing Shopping Ads
Leveraging detailed product feeds on Bing's network to attract a unique audience and boost conversions with less competition.
Some of our recent work
“Working with Socium has been instrumental in helping us achieve our Q4 targets in 2023. Their expertise, dedication, and innovative strategies are what we need in an agency partner. They take time to analyze, digest, and come back with detailed recommendations on strategy and implementation.
Their attention to detail when it comes to reporting and data is unparalleled, and they’ve been great partners. We are excited to continue working with them on scaling and expanding our non-branded efforts to truly make Eberjey a household name.”
Socium is the dream partner! We have been able to grow our online presence, sales, and move high-end products because their team is brilliant, they listen, and they are data-driven.
As a small retail business pivoting to Online sales after COVID, we needed a team that was willing to take baby-steps with us while teaching us how to run at the same time. I appreciate the reporting and weekly check-ins that we used to make data-driven decisions for upcoming campaigns. Their expertise is unmatched!
“Working with the Socium team has been a breath of fresh air. The team’s expertise comes through not only in the performance they’ve driven, but also in their proactive approach to managing our channels.
Our collaboration has evolved how we see ourselves within the industry as well as how we action, creating a synergistic feedback loop between customer, campaign, and outcome. Data-driven, candid, and enthusiastic, the Socium team is a valued partner and a true extension of our team.”
Here’s what our shopping & feeds management process process looks like
Step 1
Thoroughly review your existing product feed, keeping industry best practices in mind
Step 2
Enhance your product feed to ensure it’s optimized for maximum visibility and impact
Step 3
Integrate your polished product feed with Google and Bing Merchant Centers, Meta Commerce Manager, and activate campaigns
Step 4
Monitor campaign performance closely, running a range of tests and optimizations to drive ongoing improvements
Find out why your shopping & feeds campaigns are underperforming
Get a free auditFAQ
Can Socium optimize my Google shopping campaigns and/or my product feeds?
Absolutely! Socium has a dedicated team specializing in Google Shopping, Product Listing Ads (PLAs), and product feeds optimization. Despite the niche and often overlooked importance of product feeds, our team uses a specialized skill set to optimize shopping campaigns and drive fruitful results.
How does Socium monitor a shopping campaign’s performance?
In addition to our customized in-house reporting, we use Google Merchant Center to address product disapprovals or feed-related issues. Our approach involves ongoing analysis and refinement of campaign strategies, with a focus on both channel-specific and account-wide goals. This approach allows for a more efficient shopping campaign that aligns with overarching business goals.
What is a product feed?
A product feed, also known as a shopping feed, is a digital file that contains detailed information about the products a business wants to advertise or sell online. Product feeds are used to populate e-commerce websites, automatically update inventory on marketplaces, and create advertising campaigns on platforms like Google Shopping, Meta, and Instagram.
What attributes are needed for a high-quality product feed?
All feeds must include the following attributes: Product ID, Title, Description, Product URL, Category, Condition, Image URL, Inventory Status, Regular Price, Manufacturer Details, and GTIN. Outside of these requirements, there are many optional attributes that we recommend utilizing to further improve your feed’s performance.
Does shopping campaign spend correlate with results?
Not directly. Google Shopping campaigns are driven by market demand rather than spend. So, while effective campaigns can operate on budgets as low as $150/day, the key to success lies in campaign management and optimization, not necessarily the budget.
What are the benefits of using a shopping feed strategy?
A shopping feed strategy has many benefits. In addition to enhancing the visibility of your brand online, it also improves the experience of your potential shoppers by showing detailed product information, helps your brand stay competitive, streamlines the management of your inventory, and more.
