Renegade Running Case Study:
Based in Oakland, California, Renegade Running is a running retail shop that prides itself on partnering with small, innovative brands from across the globe. Renegade Running is driven and inspired to make running the most inclusive space possible.
After establishing a successful retail shop, Renegade Running wanted to expand into the world of online shopping to reach a wider audience.
Services We Provided
Θ Josh Salgado, Strategist, Shopping & Feeds
What Socium Identified:
Google Shopping campaigns, specifically Performance Max campaigns, were a
cost-effective way for Renegade Running
to boost online sales.
Our Strategic Approach
For maximum efficiency, we launched two separate Performance Max campaigns: one for shoes and one for apparel/accessories
Θ We integrated long headlines and descriptions, allowing us to focus on specific products for each campaign’s targeted demographic/audience.
ΘTo promote time-sensitive product/collection launches, we created relevant sitelinks for each campaign. Additionally, we created sitelinks to help generate traffic for some of the less-visited pages, such as the Sales page.
Trained the Renegade Running team on Shopify best practices
Θ This was Renegade Running’s first foray into shopping campaigns, and as a result, there were many blank fields for essential fields such as product identifiers (GTIN/UPC/barcodes, etc.)
Θ We created and shared a best practices document to help align their shopping feed. If we encountered any missing fields in their feed, our constant feedback loop allowed them to correct it quickly to prevent active campaigns from being disrupted.
Revamped all product photos
Θ Because Performance Max campaigns touch several Google platforms (including Discover, Display, and YouTube), high-quality images are crucial to success.
Θ Before, product photos were repurposed from social media channels and were lifestyle-focused (such as teams running together), which didn’t showcase the product well. We worked with Renegade Running’s creative team to showcase the type of product photos that worked best for shoes/apparel.
Within one quarter, we saw these results from our
Performance Max campaigns:
After discovering the tremendous value Shopping & Feed campaigns held for Renegade Running, we’re looking forward to strategically expanding into other channels on Paid Search and Paid Social.
— Victor Diaz, Founder, Renegade Running
Ready to Get in Touch?
Tell us about your business and we’ll put together a custom PPC, Paid Social or SEO plan tailored to your goals.