Socium Media Shortlisted for 3x US Search Awards
Analytics & Reporting
Do you know exactly which tactics and channels are contributing to your brand’s paid media goals? Our custom dashboards bring clarity to your campaigns by transforming complex data into actionable insights that matter the most.
The effectiveness of an ad campaign is based on the quality of insights pulled from its performance data. Our custom-tailored reports and dashboards are developed to reveal vital trends and patterns, enabling strategic, real-time adjustments that not only meet but exceed KPIs.
Here’s what our analytics & reporting process looks like
Step 1
Gain access to all relevant channel accounts and pinpoint vital KPIs for your brand’s success
Step 2
Confirm and configure the systems required to begin capturing and tracking the data and events critical to your KPIs
Step 3
Aggregate and cleanse campaign data and implement automated processes to refresh data daily
Step 4
Convert campaign data into insightful reports and share them for streamlined collaboration and performance-driven decision-making
Find out why your campaigns are underperforming
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Analytics and reporting are vital for campaign management, offering distinct but complementary contributions. Reporting provides a comprehensive overview of past performance, which is critical in understanding the impact paid media campaigns have made on your business. Meanwhile, analytics offer deep dives into your performance data, revealing actionable insights that guide the overall strategy and continue pushing the business forward.
Identifying the right KPIs is crucial for aligning Paid Media efforts with your brand’s overall strategy, ensuring every marketing move drives towards your specific business goals. Through a collaborative process, we tailor these indicators to your brand’s unique needs, whether it’s expanding your customer base or exploring new marketing channels. This customized approach guarantees your Paid Media campaigns work efficiently and effectively to support your business, avoiding a one-size-fits-all mentality.
We have experience with a variety of clients and ideal business outcomes, so we can help you identify what KPIs would be most aligned with your business model and the best ways to measure success.
Success metrics and KPIs vary based on industry, client goals, and campaigns, with common metrics including conversion rate, cost per acquisition, return on ad spend, clickthrough rate, and cost per click. The choice of metrics is tailored to how paid media serves the campaign, such as engagement metrics for awareness campaigns.
Custom-fit for each client, Socium reports are structured to combine clarity with in-depth analysis. Most reports start with a high-level overview of overall performance before delving into detailed analyses of individual campaigns and channels. This multi-tiered approach ensures our reports provide valuable insights across different layers of granularity, making them accessible and informative for a wide-ranging audience.
Attribution is key to understanding how different touch points contribute to customer conversions. In performance marketing, each dollar spent needs to prove its worth, so adopting an attribution methodology best aligned with your measurement protocol ensures that your paid media investments are strategically allocated to optimize outcomes and drive towards your objectives.