Shopping & Feeds

Google’s Performance Max (PMax) campaigns are nothing new, but they’ve become nearly unavoidable as Google continues to push advertisers toward them. The challenge? PMax can feel like a leap of faith—offering AI-driven automation across multiple channels but leaving advertisers with limited control over performance insights. Performance Max (PMax) campaigns are goal-oriented advertising campaigns within Google […]

What is a Performance Max Campaign? Also known as PMax campaigns, are a goal-based Google Ads campaign type that runs across Google’s full range of advertising channels- Search, Display, YouTube, Gmail, Discover, add Google Images, and Maps- using a single campaign. It leverages automation and machine learning dynamically to optimize ad placements, bids, and creatives […]

We’re diving into the important role that product descriptions play in driving the success of Google Shopping campaigns. At Socium, we’ve been working to enhance and create new descriptions using AI and now we’ll walk you through how to leverage GPT for Sheets to streamline this process and ultimately drive better results for your business. […]

Google Shopping campaigns are a type of Google ad that utilizes product listings to advertise online. These campaigns make it easier for potential customers to discover and purchase your products.