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- The Agency Vetting Scorecard: 7 Questions to Separate Strategic Partners from Media Operators
- The Incrementality Advantage: Why Top Brands Are Rethinking Media Measurement
- CTV Advertising: Performance-Driven Tactics That Actually Work
- The 4 Reporting Mistakes That Are Costing Your Team Trust (and Budget)
Dec 17, 2024 Paid Social
How Bid Caps on Meta Ads Can Lead to Lower CPAs In First-Time Purchasers
When it comes to optimizing ad spend and maximizing conversions, a strategic approach can make all the difference. At Socium Media, we’ve found tremendous success by leveraging bid caps in Meta advertising campaigns, particularly for driving first-time purchases. One of our standout campaigns for a DTC eCommerce lifestyle brand is a perfect example of how […]
Dec 02, 2024 Blog Paid Social
Why Social Advertising During Q5 is a Must for Your Brand
While most marketers focus heavily on Black Friday and Cyber Monday, many overlook the incredible opportunity that Q5 advertising presents. This period can generate more sales at a lower CPA, offering a strategic way to close the year strong. In this post, we’ll cover: What Is Q5? Q5 refers to the week between Christmas and […]
Sep 03, 2024 Paid Social
How To Conduct a Facebook Ads Audit: A Step-by-Step Guide
Auditing your Facebook ads regularly helps you pinpoint what’s working, identify areas for improvement, and ensure your campaigns align with broader business goals.
Sep 01, 2024 Content Marketing Digital Marketing Paid Search Paid Social Performance Creative SEO
6 Digital Marketing Audits to Perform Before Q4
These 6 digital marketing audits should be at the top of your to-do list as Q4 approaches. Ensure your digital strategy is ready for the busiest shopping holidays of the year!
