Socium Media Shortlisted for 3x US Search Awards 
Paid Social - Page 2
Categories
Aug 08, 2024 Paid Search Paid Social Performance Creative Shopping & Feeds
The Importance of A/B Testing in Digital Advertising
A/B testing is comparing two different versions of something to determine which performs better. Learn the benefits of A/B testing, which elements to test, and more.
Aug 06, 2024 Paid Social
6 TikTok Ad Examples: How Brands Are Winning with Creative Strategies
TikTok ads are a great tool to help boost brand awareness and drive conversions. Learn the 6 popular ad formats and examples of each.
Jul 23, 2024 Digital Marketing Paid Search Paid Social SEO
Understanding Lower-Funnel Marketing: Maximizing Conversions with Google, Meta, and Bing
Lower-funnel marketing is a crucial phase in the customer journey, where potential buyers transition from interest to purchase. This stage focuses on converting potential customers into paying customers.
Jul 17, 2024 Digital Marketing Paid Search Paid Social SEO
Upper Funnel Marketing: Increasing Brand Awareness on Google, Meta, and Bing
Upper-funnel marketing is a critical phase in the marketing journey. It involves attracting potential customers and guiding them to purchasing.
