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- The Agency Vetting Scorecard: 7 Questions to Separate Strategic Partners from Media Operators
- The Incrementality Advantage: Why Top Brands Are Rethinking Media Measurement
- CTV Advertising: Performance-Driven Tactics That Actually Work
- The 4 Reporting Mistakes That Are Costing Your Team Trust (and Budget)
Sep 16, 2020 Reporting SEO
Answers to Common Google Analytics Questions
With Google Analytics being the most common website analytics tool available, we often receive questions about different aspects of GA. From the metrics to events and goals, we’ve put together a list of some answers to the most common questions. 8 Answers to Common Google Analytics Questions Which goals are available in Google Analytics? […]
Aug 19, 2020 Reporting
How to Add, Login to and Delete a Google Analytics Account
Setting up a Google Analytics account should be one of the first items tackled when launching a new website. Google Analytics allows website owners and digital marketers to see website metrics like the number of users, sessions, page views, and conversions the website receives. With this website data, the website owner or marketing team can […]
Aug 12, 2020 Paid Search Reporting
How to Link Google Ads to Google Analytics
To gain a better understanding of the Paid traffic we produce from your Google Ads Campaigns, we always recommend that our clients link their Google Ads account to their Google Analytics account. Doing so allows us to enhance our view and further analyze the inbound traffic from your Google ads. Let’s walk through the advantages […]
Jun 10, 2020 Reporting
How to Grant Edit Access in Google Analytics
When working with a digital marketing agency, it’s necessary that they have access to your Google Analytics account. Google Analytics provides them with the necessary metrics needed to show clients their return on investment, along with many other website metrics like sessions to the site, organic traffic data, paid traffic, and much more. Granting edit […]
