Search Engine Optimization

Off-Site SEO

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Channels we work with:

Off-Site SEO refers to actions taken outside your own website to impact your rankings within search engine results pages (SERPs). This primarily involves building high-quality backlinks, and may also include guest blogging, social signals, and more.

  • Link Building

    Strengthen your site's authority with high-quality backlinks, increasing your keyword rankings and enhancing your brand's online credibility.

  • Icon showcasing a fake web browser with an upward arrow and link icon.

    Link Authority

    A measure of the quality and strength of a backlink based on the linking site's credibility and relevance.

  • Icon showcasing a fake web browser with a finger pointing to a link button.

    Domain Authority

    A score predicting a website's ability to rank on search engines, based on factors such as backlink quality and quantity.

  • Guest Blogging

    Publishing insightful articles on influential websites will provide valuable backlinks and increase your brand's visibility.

  • Icon showcasing a three person audience and a hollow target above them.

    Referral Traffic

    Strategically placing links on high-traffic sites will drive targeted visitors to your website, increasing exposure and potential conversions.

Some of our recent work

    Healthcare
    + 587 % Increase in First-Page Ranking Keywords
    + 271 % Increase in Organic Blog Traffic
    + 12 % Increase in Domain Rating

    Socium has been a great partner to work with over the past few years. They have helped us consistently and reliably increase our organic search presence over time, optimizing our website with content strategy recommendations and technical SEO applications. Their diligent performance updates and regular content research help us stay on track and ensure that we are always ready to identify new opportunity areas to maximize growth.

    Along with being good at what they do, the team has been very receptive to feedback and have done a great job adapting to the evolving requirements of our industry and business.

    Growth Analyst Learn More
    Telemedicine Provider
    Canopy Logo
    Beauty & Skincare
    + 176 % Increase in new customer acquisition
    + 15 % Increase in orders from Facebook campaigns
    + 461 % Increase in orders from Google campaigns
    + 402 % Increase in revenue from Google campaigns
    + 397 % Increase in organic transactions
    + 29 pt Increase in domain authority score
    + 3589 New keywords are ranking

    “Socium Media is highly collaborative with the wider Canopy team, allowing us to truly rely on them as a trusted partner.

    Their commitment to both the technical and creative parts of performance marketing has been constant since launch. Even post IOS challenges we’ve seen great results and have been able to scale our targeting, ads, and campaigns at considerable speed through Paid Social, SEM, and SEO.”

    Charlie Denby Director of Growth Learn More
    Canopy

Here’s what our SEO process looks like

Step 1:

We’ll evaluate your backlink profile and compare it with competitors to identify opportunities for acquiring high-quality backlinks.

Step 2:

Next, we’ll develop and present a plan to acquire backlinks through guest blogging and content marketing to enhance domain authority and rankings.

Step 3:

We’ll reach out to influencers and websites for guest posting and backlinks, and pitch blog topics to contribute to their website.

Step 4:

After writing the content on the selected topic, we’ll ensure the article is published on the guest posting website.

FAQ

How does off-site SEO differ from on-site?

Off-site SEO involves strategies outside your website, like building backlinksto enhance authority and search rankings. In contrast, on-site SEO focuses on optimizing your website’s internal elements, such as content and structure.

Why do backlinks matter?

Backlinks signal trust and authority to search engines. High-quality backlinks from reputable sites can improve your website’s rankings, increase credibility, and drive organic traffic, making them vital for off-site SEO success.

Is guest blogging effective for off-site SEO?

Guest blogging is effective when you contribute valuable content to reputable sites. It helps earn high-quality backlinks, boost authority, and drive targeted traffic. If you’re planning to incorporate guest blogging into your off-site SEO strategy, prioritize partnering with well-known and respected sites.

What are the top benefits of off-site SEO?

Off-site SEO improves search rankings, builds authority, expands audience reach, and enhances brand credibility. It creates a strong foundation for sustained growth and long-term success by establishing your site as a trusted industry source.

What are some off-site SEO best practices?

Off-site SEO best practices include building high-quality backlinks from authoritative sites, engaging in guest blogging, conducting influencer outreach for brand exposure, and earning positive online reviews.