Telemedicine Provider

Healthcare

Search Engine Optimization Content Marketing

Opioid Addiction Treatment Provider Case Study Socium Media

This healthcare provider makes opioid addiction treatment universally accessible through telemedicine. With services including teleconference sessions, prescriptions for eligible patients, and ongoing clinical support, they offer an effective and confidential alternative to traditional in-person rehab facilities.

We worked with our client to develop a sustainable strategy that increased organic traffic and brand awareness.

587% Increase in
First-Page Keywords

271% Increase in
Organic Blog Traffic

12% Increase in
Domain Rating

Socium has been a great partner to work with over the past few years. They have helped us consistently and reliably increase our organic search presence over time, optimizing our website with content strategy recommendations and technical SEO applications. Their diligent performance updates and regular content research help us stay on track and ensure that we are always ready to identify new opportunity areas to maximize growth.

Along with being good at what they do, the team has been very receptive to feedback and have done a great job adapting to the evolving requirements of our industry and business.

Growth Analyst | Opioid Addiction Treatment Provider

Challenges Identified

Due to restrictions on mentioning opioids and addiction treatment services in paid media, our client relies on organic traffic to drive brand awareness and lead generation, making an effective SEO and Content strategy vital.

Our client operates in states with insurance partnerships but also accepts private-pay patients. As they continue to expand nationwide, a sustainable strategy was needed to stay competitive and outrank competitors within targeted states.

As an emerging provider competing against established companies, we focused on building credibility through high-quality blogs and clinician-reviewed research articles, given the importance of reputation in healthcare.

Our Strategic Approach

Refined keyword strategy

To refine our keyword strategy, we analyzed our client’s target audience and competitors, identifying valuable, high-value, low-competition keywords relevant to their services but underutilized by competitors. We updated our existing content with these keywords to boost rankings and included them in new content to increase search visibility.
Additionally, we performed an extensive audit of our existing content to identify gaps and opportunities, using Ahrefs to analyze search trends and user intent. We then expanded our keyword list to include terms and phrases identified from competitor analysis and SERP features, ensuring a broad spectrum of relevant search queries was covered.

Blog expansion

In addition to increasing the frequency of new blog content, we also expanded the length of our blog content, which allowed us to cover a wider range of topics.
To ensure we balanced the amount of educational and conversion-oriented content, we developed a combined SEO and Content roadmap, proactively outlining the topics and goals for each piece of content.

Blog syndication

We repurposed applicable content in email newsletters that targeted both DTC (prospective patients and their friends/families, etc.) and B2B (health system and insurance providers) audiences.

Keyword discovery

Our comprehensive keyword discovery process began with an extensive audit of existing content to identify keyword gaps and opportunities. We then utilized Ahrefs to analyze search trends, keywords to target, and user intent. From there, we expanded our keyword list to include related terms and phrases identified through competitor analysis and SERP features. This robust approach ensured we captured a broad spectrum of relevant search queries.

Glossary creation

We created a glossary to expand keyword visibility across a variety of subjects, including drugs, medication-assisted treatment, and rehab-related terms. When possible, we linked to other glossary entries and relevant blog content.

YoY Results:

587% Increase in First-Page Ranking Keywords

271% Increase in Organic Blog Traffic

12% Increase in Domain Rating

Account Managers

Ricky Weiss

Director SEO

Gillian Ramos

Associate Director Content Marketing

Stephany Reyes

Editor Content Marketing

Future Plans

To further support our client’s SEO growth, we plan to continue increasing our content production, aiming to boost visibility and engagement further. Additionally, we intend to leverage blog syndication platforms to distribute our existing content across a broad network of news outlets. This strategy will not only extend their reach but also amplify their content’s exposure, connecting with a more diverse and extensive audience.

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