Socium Media Shortlisted for 3x US Search Awards 
On-Site SEO
Looking to boost your website’s visibility and organic traffic? Socium Media’s On-Site SEO services can help make it happen!
We’ll optimize your website’s content to ensure search engines easily discover and interpret it, driving more relevant organic traffic your way.
Channels we work with:
On-Site SEO, also known as On-Page SEO, is the process of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This includes optimizations for both the existing content and the page’s HTML source code.
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SEO Tag Optimization
Enhance your site's rankings and drive increased user engagement through optimized title tags, meta descriptions, alt text, and headings.
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Keyword Research
Uncover high-impact keywords tailored to your brand, ensuring your target keywords and content align with your audience's search queries.
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Content Optimization & Content Creation
Enhance your content by strategically placing SEO keywords in existing material and adding new, informative content to engage and convert.
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Blog Topic Ideation
Generate captivating blog topics that resonate with your target audience, driving organic traffic and positioning your brand as an industry authority.
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SEO Reporting
Gain detailed insights into your SEO campaign's performance, empowering informed decisions and strategic adjustments for continuous growth.
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Search Engine Results Page (SERP)
Enhancing your website's position on SERPs will increase its visibility and attract more organic traffic.
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Internal Linking
We’ll implement strategic internal links to enhance site navigation, distribute link equity, and improve overall SEO performance.
Some of our recent work
“Socium Media is highly collaborative with the wider Canopy team, allowing us to truly rely on them as a trusted partner.
Their commitment to both the technical and creative parts of performance marketing has been constant since launch. Even post IOS challenges we’ve seen great results and have been able to scale our targeting, ads, and campaigns at considerable speed through Paid Social, SEM, and SEO.”
Healthcare
Socium has been a great partner to work with over the past few years. They have helped us consistently and reliably increase our organic search presence over time, optimizing our website with content strategy recommendations and technical SEO applications. Their diligent performance updates and regular content research help us stay on track and ensure that we are always ready to identify new opportunity areas to maximize growth.
Along with being good at what they do, the team has been very receptive to feedback and have done a great job adapting to the evolving requirements of our industry and business.
Here’s what our on-site SEO process looks like
Step 1:
We’ll analyze your website to identify areas for improvement, including keyword usage, meta tags, content quality, URL structure, internal linking, page speed, and more.
Step 2:
Next, we’ll identify relevant, high-traffic keywords and develop a strategy to incorporate them into your website, aligning with your goals and target audience.
Step 3:
To ensure relevance, value, and engagement, we’ll enhance existing content, meta tags, and descriptions and create new versions as needed.
Step 4:
We’ll optimize URL structures, improve site speed, ensure mobile friendliness, and resolve technical issues to further enhance search engine crawling and indexing.
Find out why your SEO campaigns are underperforming
Get a free auditFAQ
What are some on-site SEO best practices?
At a high-level, some on-site SEO best practices include: optimizing meta tags (title, description), creating keyword-rich and relevant content, maintaining internal linking structures, improving URL structure, using header tags (H1, H2, etc.) strategically, optimizing images with alt text, enhancing page speed, and ensuring mobile-friendliness.
Why do I need to optimize every web page on my site?
Optimizing each web page helps search engines understand the content and context of your pages, which allows them to rank appropriately for relevant searches. It also enhances user experience by delivering faster load times, clear navigation, and valuable content, all of which contribute to higher engagement and conversions.
Does deleting pages affect SEO?
Deleting pages can impact your SEO, especially if those pages have existing rankings, backlinks, or traffic. To offset any negative impact, it’s important to set up proper 301 redirects, which help preserve link equity and ensure users are seamlessly directed to relevant content. On the other hand, removing unnecessary or duplicate pages can positively impact your site’s overall health and crawlability, leading to better performance in search engines.
What are the benefits of on-site SEO?
On-site SEO improves your website’s visibility in search engines, leading to increased organic traffic. Specifically, by adding keywords to your seo tags and page copy you can increase the likelihood Google ranks you for the keywords you’d like to target. Additionally, on-site SEO enhances user experience by ensuring your site is fast, easy to navigate, and mobile-friendly.
Do I need both on-site and off-site SEO?
Yes, both on-site and off-site SEO are crucial for a comprehensive SEO strategy. On-site SEO optimizes your website’s content and structure, making it search-engine-friendly, while off-site SEO involves building authority and trust through backlinks, social signals, and other external factors.
