Socium Media Shortlisted for 3x US Search Awards
Epres is a high-performance haircare brand founded by Eric Pressly, Ph.D., the co-inventor of Olaplex, offering innovative bond-repair technology to restore and strengthen damaged hair. With a focus on sustainability and user-friendly products like the Bond Repair Treatment, Epres delivers professional-level results through patented, biodegradable formulas designed for both salon and at-home use.
Challenges Identified
Our Strategic Approach
Strategic Campaign Planning
Leveraged historical data to anticipate high-performing audiences and ad placements, ensuring budget was optimized for peak shopping times.
TikTok Shop Ads
We tested running ads through the TikTok Shop versus only running ads to our dedicated BFCM landing pages, which resulted in more ROI and better ROAS.
Audience Segmentation and Retargeting
Focused on high-intent audiences, including past purchasers and engaged website visitors, to maximize conversion opportunities.
Performance Monitoring and Hourly Reporting
Utilized real-time data and hourly reporting to optimize bids, ad copy, and placements throughout the campaign, ensuring spending efficiency and maximum returns.
YoY BFCM Results
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