Epres – 177% YoY Growth

Beauty & Haircare

Epres is a high-performance haircare brand founded by Eric Pressly, Ph.D., the co-inventor of Olaplex, offering innovative bond-repair technology to restore and strengthen damaged hair. With a focus on sustainability and user-friendly products like the Bond Repair Treatment, Epres delivers professional-level results through patented, biodegradable formulas designed for both salon and at-home use.

147% Increase in conversions
177% Increase in revenue
42% Increase in ROAS

Challenges Identified

#1
Standing Out in a Crowded Marketplace

With countless brands vying for consumer attention during Black Friday and Cyber Monday, Epres faced the challenge of cutting through the noise to capture meaningful traffic.

#2
Rising Advertising Costs

Ad inventory is at a premium during the holiday season, leading to higher CPCs and CPMs, requiring precise budget allocation to maximize ROI.

#3
Maintaining Brand Integrity

Epres needed to uphold its premium positioning while participating in heavy promotional periods without diluting its brand value.

Our Strategic Approach

Strategic Campaign Planning

Leveraged historical data to anticipate high-performing audiences and ad placements, ensuring budget was optimized for peak shopping times.

TikTok Shop Ads

We tested running ads through the TikTok Shop versus only running ads to our dedicated BFCM landing pages, which resulted in more ROI and better ROAS.

Audience Segmentation and Retargeting

Focused on high-intent audiences, including past purchasers and engaged website visitors, to maximize conversion opportunities.

Performance Monitoring and Hourly Reporting

Utilized real-time data and hourly reporting to optimize bids, ad copy, and placements throughout the campaign, ensuring spending efficiency and maximum returns.

YoY BFCM Results

Paid Media
147% Increase in conversions
104% Increase in conversion rate
177% Increase in revenue
42% Increase in ROAS

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