Fine Linens: Elevating Black Friday & Cyber Monday Performance

eCommerce Brand
Paid Search Paid Social Performance Creative

Fine Linens is a luxury home goods retailer specializing in high-end bedding, bath essentials, and home accessories. Renowned for curating premium brands and providing exceptional customer service, Fine Linens has built a reputation for offering an unparalleled shopping experience both online and in-store.

43% Increase in conversions
48% Increase in revenue
12% Increase in CTR

Challenges Identified

#1

Navigating Competitive Holiday Markets

With Black Friday and Cyber Monday (BFCM) becoming increasingly saturated, Fine Linens needed to stand out amidst aggressive competition.

#2

Balancing Increased Spend with Efficiency

Scaling investments while maintaining a strong return on ad spend (ROAS) was crucial for maximizing profitability.

#3

Real-Time Optimization Needs

With fluctuating performance during peak shopping days, the brand required a proactive approach to monitoring and optimizing campaigns.

Our Strategic Approach

Investment in High-Intent Audiences

  • Leveraged refined audience segmentation.
  • Focused on high-value customers and lookalike audiences to drive better engagement and higher conversion rates.

Real-Time Campaign Management

  • Actively monitored campaign performance throughout the holiday weekend.
  • Made real-time bid and budget adjustments to capitalize on high-performing segments and mitigate inefficiencies.

Expanded Budget Allocation

  • Increased YoY ad spend strategically to expand reach.
  • Directed additional investment toward high-intent audiences most likely to convert.

Competitor Analysis & Market Adaptation

  • Monitored competitor activity and industry trends in real-time.
  • Adapted strategies dynamically to stay ahead in a highly competitive landscape.

YoY BFCM Results

Paid Media
43% Increase in conversions
48% Increase in revenue
12% Increase in CTR

Ready to Scale Your Brand

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