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Contemporary Home Decor Retailer

eCommerce Brand
Paid Search Paid Social Performance Creative
MoMA Design Store

This contemporary home decor retailer offers a curated selection of design-forward products that reflect creativity and innovation. Their offerings include everything from home goods to unique gifts, all inspired by modern art and design.

43% Increase in conversions
24% Increase in revenue
21% Increase in conversion rate

Challenges Identified

#1

Highly Competitive Marketplace:
Black Friday/Cyber Monday is one of the most competitive times of the year for e-commerce, with numerous retailers vying for consumer attention and dollars.

#2

Traffic Quality Concerns:

While previous campaigns generated significant click volume, the conversion rate (CVR) had room for improvement.

#3

Scaling Revenue Efficiently:

The brand sought to grow revenue significantly without sacrificing return on ad spend (ROAS)

Our Strategic Approach

Data-Driven Campaign Adjustments

  • Leveraged historical performance data to optimize ad spend and target high-performing audience segments.
  • Focused on maximizing visibility for top-performing product categories.

Enhanced Creative Strategy

  • Developed visually compelling ad creatives that aligned with MoMA’s design-forward brand identity.
  • Introduced urgency-driven messaging tailored to Black Friday/Cyber Monday audiences.

Audience Quality Optimization

  • Shifted focus from click volume to traffic quality, ensuring ads targeted users with a higher likelihood of conversion.
  • Implemented retargeting strategies to re-engage past visitors and high-intent audiences.

Scalable Budgeting

  • Dynamically adjusted budgets throughout the campaign to prioritize channels and placements delivering the best ROAS.
  • Allocated additional spend to top-performing campaigns mid-event, maximizing results in real-time.

YoY BFCM Results

Paid Media
43% Increase in conversions
26% Increase in revenue
21% Increase in conversion rate

Ready to Get in Touch?

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