Modern Age Case Study:
Modern Age is a longevity-focused wellness clinic on a mission to proactively slow down the aging process, inside and out. They offer a wide variety of services, ranging from weight loss treatments to hormone therapy, with the ultimate goal of helping people look and feel younger.
After helping Modern Age achieve their most successful Q4 to date, they wanted to further decrease customer acquisition costs in the new year.
Services We Provided
What Socium Identified:
To get a better understanding of what was resonating with the Paid Social audience, we pinpointed a variety of key areas where we could implement A/B testing.
A comprehensive SEO strategy for local SEO and eCommerce SEO would make a significant impact on Modern Age’s overall business and brand awareness.
There was a wealth of information in historical Paid Search data, offering key insights to significantly reduce customer acquisition costs.
Our Strategic Approach
Θ After letting these restructured campaigns run and collect data, we consolidated the structure into four campaigns, separated by the type of service being promoted and the level of the funnel.
Θ Creative testing was a significant part of our plan, so we launched several campaigns solely dedicated to creative testing. We isolated spend for these campaigns to ensure they had the budget necessary to provide a clear winner.
Θ In order to direct spend towards higher converting times, we utilized dayparting.
Θ We refreshed all Responsive Search Ads to follow best practices and hit as many variations as possible to boost ad rank and quality score.
Θ Similar to Paid Social, we restructured campaigns by service type to help control budgeting based on profitability by wellness service and cost-per-acquisition goals.
SEARCH ENGINE OPTIMIZATION
Θ All website copy and internal linking were SEO optimized to ensure we were targeting the most important keywords on the page and directing users to other relevant pages on the Modern Age website.
Θ Modern Age has two clinics, so we created content briefs and content pages for each unique location. On top of that, we established a content generation strategy for collection page content, blog content, service page content, and guest blog content.
Θ To improve their local SEO, we utilized Bright Local to run a data aggregator campaign and publish additional business citations for Modern Age.