Modern Age

Wellness Clinic
Paid Search Paid Social Shopping & Feeds Search Engine Optimization
Modern Age office space with desk and flowers.

Modern Age is a longevity-focused wellness clinic on a mission to proactively slow down the aging process, inside and out. They offer a wide variety of services, ranging from weight loss treatments to hormone therapy, with the ultimate goal of helping people look and feel younger.

35% more paid media conversions
74% lower customer acquisition costs
79% more ranked keywords

Challenges identified

#1

To get a better understanding of what was resonating with the Paid Social audience, we pinpointed a variety of key areas where we could implement A/B testing.

#2

A comprehensive SEO strategy for local SEO and eCommerce SEO would make a significant impact on Modern Age’s overall business and brand awareness.

#3

There was a wealth of information in historical Paid Search data, offering key insights to significantly reduce customer acquisition costs.

Our strategic approach

Paid Social

  • We restructured the account into four core tactics, separating ‘traffic’ & ‘custom conversion’ campaigns and ‘prospecting’ & ‘remarketing.’ Within each tactic, we created campaigns to isolate individual services and better understand what was working and what wasn’t.
  • After letting these restructured campaigns run and collect data, we consolidated the structure into four campaigns, separated by the type of service being promoted and the level of the funnel.
  • Creative testing was a significant part of our plan, so we launched several campaigns solely dedicated to creative testing. We isolated spend for these campaigns to ensure they had the budget necessary to provide a clear winner.

Paid Search

  • We worked with the Modern Age team to implement a call-tracking tool. This allowed us to identify quality-driven leads and optimize our algorithm.
  • In order to direct spend towards higher converting times, we utilized dayparting.
  • We refreshed all Responsive Search Ads to follow best practices and hit as many variations as possible to boost ad rank and quality score.
  • Similar to Paid Social, we restructured campaigns by service type to help control budgeting based on profitability by wellness service and cost-per-acquisition goals.

Search Engine Optimization

  • After brainstorming with the Modern Age team, we compiled a list of their top 6 categories and conducted in-depth keyword research for each of them. We then created and modified existing SEO tag optimizations sitewide, including title tags, meta descriptions, header tags, and image alt tags.
  • All website copy and internal linking were SEO optimized to ensure we were targeting the most important keywords on the page and directing users to other relevant pages on the Modern Age website.
  • Modern Age has two clinics, so we created content briefs and content pages for each unique location. On top of that, we established a content generation strategy for collection page content, blog content, service page content, and guest blog content.
  • To improve their local SEO, we utilized Bright Local to run a data aggregator campaign and publish additional business citations for Modern Age.

Within one quarter, we saw the following results:

Paid Media
35% Increase in Conversions
74% Decrease in Customer Acquisition Cost
Search Engine Optimization
6% Increase in Organic Conversion Rate
79% Increase in Ranked Keywords
18% Increase in Domain Authority Score

Future Plans

Having successfully exceeded Modern Age’s initial objective of reducing customer acquisition costs, we’re now focused on further refining our strategies. This involves experimenting with innovative structures in paid media to enhance optimization and intensifying our SEO initiatives through a robust content generation strategy to sustain and amplify their market presence.

Ready to Get in Touch?

Tell us about your business and we’ll put together a custom PPC, Paid Social or SEO plan that’s tailored to your goals.

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