Online Health Retailer

eCommerce Brand
Paid Social Creative Strategy

This Online Health Retailer is the leading online marketplace dedicated exclusively to flexible spending account eligible products. The brand helps consumers maximize their tax-free healthcare funds with an extensive catalog of FSA-approved items. Their mission is to simplify the shopping experience, ensuring compliance and accessibility for account holders.

15% Increase in revenue YoY
59% Increase in platform ROAS
10% Increase in overall ROAS

Challenges Identified

#1

Strict Year-Over-Year Deadline

The end-of-year campaign required a strong YoY performance benchmark, necessitating precise execution and optimization.

 

#2

Rising Platform Costs

Advertising costs on major digital platforms were at an all-time high, making efficiency and strategic budget allocation crucial.

#3

Budget Constraints

Despite an ambitious revenue target, budget limitations required a highly optimized approach to maximize return on ad spend (ROAS).

Our Strategic Approach

Prospecting for New Customers

We expanded our reach by leveraging a mix of broad and lookalike audiences, targeting high-intent shoppers who historically engaged with FSA-related content. This approach ensured a steady influx of new potential customers ahead of the year-end deadline.

Retargeting High-Intent Users

We implemented a multi-touch retargeting strategy, focusing on users who visited key product pages, abandoned carts, or engaged with ads earlier in the funnel. Dynamic ad creatives featuring top-performing products and urgency messaging were instrumental in driving conversions.

Deadline-Driven Creative Execution

Recognizing that urgency plays a crucial role in consumer decision-making, we deployed ad creatives emphasizing the end-of-year deadline for FSA fund usage. These ads consistently outperformed other creative types, effectively increasing conversion rates.

Leveraging User-Generated Content (UGC)

Authenticity played a key role in driving engagement. We incorporated user-generated content into paid campaigns, showcasing real customers using FSA-eligible products. This approach not only improved ad performance but also built trust and credibility with potential buyers.

YoY Results

Paid Social
15% Increase in revenue
59% Increase in platfrom ROAS
10% Increase in overall ROAS

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