Socium Media Shortlisted for 3x US Search Awards 
Topo Designs is an outdoor lifestyle brand known for its high-quality backpacks, apparel, and accessories. With a commitment to sustainability and versatility, Topo Designs creates products that seamlessly transition from urban settings to rugged outdoor adventures. Their commitment to quality craftsmanship and timeless design has garnered a loyal customer base and strong market presence.
Challenges Identified
Our Strategic Approach
Real-Time Spend Scaling
Leveraged Shopify as the source of truth alongside hourly performance reports to ensure budget allocation was optimized during peak shopping hours, particularly from 9 AM – 3 PM on Black Friday.
Data-Driven Bid Adjustments
Used historical trends and live performance tracking to dynamically adjust bids and budgets, ensuring ad spend was aligned with demand surges.
Customer Acquisition Focus
Developed targeted paid campaigns that drove a 68% new customer share, ensuring long-term value beyond the promotional event.
Performance Optimization Across Channels
Optimized creatives and messaging across Meta, Google, and programmatic channels to maximize conversions and maintain efficiency.
YoY BFCM Results
57% Increase in revenue
22% Increase in conversions
17% Increase in ROAS
Ready to See Results?
Tell us about your business and we’ll put together a custom PPC, Paid Social or SEO plan that’s tailored to your goals.
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