Driving Performance in Luxury Fashion: Vince’s 26% YoY Revenue Growth Story

eCommerce Brand
Paid Search Shopping & Feeds Paid Social

Established in 2002, VINCE is a luxury apparel and accessories brand based in Los Angeles, California. With a reputation for elevated yet understated everyday pieces, VINCE.’s collections are inspired by its California roots, emphasizing effortless style.

26% Increase in revenue
16% Increase in orders
8% Increase in AOV
#1

Scaling Efficiently Across Channels

As Vince expanded its digital footprint, ensuring an optimized spend allocation across various marketing channels remained a key challenge.

#2

Maximizing Conversion Rates

With increased competition during the holiday season, improving conversion rates (CVR) was essential to driving order volume and overall revenue.

#3

Enhancing Return on Ad Spend (ROAS) Despite Higher Budgets

To sustain profitability while scaling spend, optimizing campaign efficiency was critical.

Our Strategic Approach

Performance Max (PMax) Expansion

We strategically tested into Performance Max for store goals, allocating additional budget in the second half of 2024 to enhance targeting efficiency and drive store traffic. This test enabled us to capture additional demand and improve localized performance within specific store locations.

Optimized PPC Campaigns

Our paid search efforts focused on increasing conversion rates and maximizing AOV through refined keyword targeting, dynamic ad creatives, and strategic bidding adjustments. By leveraging real-time bidding and audience segmentation, we ensured that ad spend was directed toward high-intent consumers.

Enhanced Creative Strategy

We developed tailored ad creatives for each channel, including engaging product imagery, dynamic promotions, and compelling copy to drive urgency during the peak shopping season.

Data-Driven Decision Making

Through continuous performance analysis, we made real-time budget reallocations and bid optimizations to capitalize on high-performing segments and reduce inefficiencies. This agile approach allowed us to adapt quickly to changing market conditions and consumer behaviors.

YoY Results

Paid Search and Social
26% Increase in revenue
16% Increase in orders
8% Increase in AOV

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