Our Analytics & Reporting Services
All of our performance reports are fully custom, transparent and automated. Every morning, all stakeholders can enter our report and visibly understand how performance is for a given date range and how each tactic fits into the entire customer decision journey. We can pull reports from the big paid media platforms, as well as internal numbers. In order to achieve this, there are three components that come into play:
Data Mining Existing Analytics
We deep dive into your existing analytics to see how paid media is currently being tracked. We may institute different tagging deployments in order to have consistent reporting. Whether it’s through a tag manager, or directly on site, we work with your development teams to fire all necessary tags on your site to accurately depict how our marketing efforts are doing.
Establishing KPI’s And Budgets
Continuing to lay the groundwork, we create an extensive full funnel paid media strategy that is unique to your business. Through our free paid media consultation, we start to develop KPI’s that can be considered through the entire user’s conversion journey. Our consultation helps identify how our paid media efforts fit into the overall conversion funnel.
Reporting & Performance Insights
Our highly regarded report can be as in-depth as possible or showcased more as an executive snapshot. At the end of the day, it’s fully custom! Whatever style we decide on, our weekly agendas and insights will showcase not only where the increases/decreases came from but will help answer the why and how. We train all account managers on how to write effective insights to help grow your business.
Our Waterfall Budgeting Approach
With your KPIs and preliminary budgets in mind, we create a waterfall budgeting approach to push dollars in the most applicable tactics/channels for the greater KPI goal.
