Connected TV

Offer your audiences a chance to discover your brand everywhere—even on TV. From watching a live football game to catching up on a popular series, CTV is an excellent way to keep your audience connected.

Connected TV

Platforms we work with:

Youtube logo

Connected TV (CTV) refers to the internet-connected devices we use to access our favorite content—from live sports to the latest TV series. With thousands of targeting metrics available for prospecting and remarketing audiences, CTV ads can support the full funnel.

  • Streaming Services

    Services allowing viewers to enjoy a large library of video content at their convenience.

  • Smart TV Apps

    Pre-installed or downloadable applications on internet-enabled TVs that allow users to stream content.

  • On-Demand Video Platforms

    Platforms delivering TV shows, movies, and other video content over the internet to connected devices.

Here’s what our CTV advertising process process looks like

Step 1

Assess existing paid media campaigns to strategize if and how CTV ads can enhance them

Step 2

Explore existing video and display content, identifying opportunities to reuse and leverage

Step 3

Develop creative testing roadmaps, refine target audiences to align on goals and KPIs, and activate campaigns

Step 4

Continuously analyze performance data to identify trends and areas of opportunity

Find out why your CTV campaigns are underperforming

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FAQ

What makes CTV advertising effective for brand awareness?

Connected TV advertising, also known as CTV advertising, combines the reach of traditional TV advertising with the precision of digital advertising. This means that not only can your brand reach large audiences, but you can also find the most engaging audience based on a plethora of viewer data.

How do I know which CTV platform is right for my brand?

Determining the ideal CTV platform for your brand depends on your target audience’s demographics, your brand’s specific objectives and goals, and your budget constraints. Since various CTV platforms offer unique audience segmentation options, ad formats, and re-engagement opportunities, aligning these platforms with your brand’s needs is essential for a successful campaign.

Can Socium help my brand create a thoughtful CTV strategy?

Yes! If you’re interested in running CTV ads but don’t know where to begin, we can help you develop a comprehensive strategy that aligns with your business objectives and KPIs.

Does Socium provide CTV analytics and attribution?

While we offer customized reporting that includes platform-specific metrics, our ability to provide detailed analytics is dependent on the CTV vendors, as different streaming services offer varied metrics.

Can I reuse and leverage previous paid media campaigns in a new CTV campaign?

Absolutely! Reusing existing display and video content in new CTV campaigns is a practice we highly encourage, as it extends the value of your previous investments. The key consideration is making sure your assets align with the requirements of your targeted CTV platforms. For example, it’s common for platforms to require ads to be either 15 or 30 seconds long.

Does Socium have requirements for CTV ads?

We recommend a minimum monthly budget of $50,000 to assess its impact on your brand effectively. Additionally, we suggest developing 3-4 video ads for a 3-month testing phase. Beyond these guidelines, the selected CTV platform(s) will lay out any additional requirements and specifications.