Socium Media Shortlisted for 2x US Search Awards 
Search Engine Optimization
Generative Engine Optimization (GEO) Services
Relying on search engine optimization (SEO) to boost brand visibility in traditional search engine results pages (SERP) isn't enough to stay ahead nowadays. Marketing teams, CMOs, and brand founders must adapt to AI-driven discovery channels to remain competitive.
Channels we work with:
What is generative engine optimization (GEO), and why does it matter?
Think of generative engine optimization as a form of AI SEO. It’s a digital marketing strategy that optimizes content for straightforward interpretation, extraction, and synthesis by AI-driven search engines and large language models (LLMs).
The goal? Increase a brand’s visibility in AI responses to enhance its authority and drive traffic back to the website.
ChatGPT
Claude
Perplexity
Gemini
Google's AI Overviews
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ChatGPT
Generates human-like, conversational responses
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Claude
Tackles tasks with a broader contextual lens, like generating Q&As, summaries, and code-writing
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Perplexity
Research-focused search engine that generates answers with links to credible, cited sources
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Gemini
Google's multimodal AI assistant integrated into Google apps like Docs and Gmail
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Google’s AI Overviews
Generates summaries in the Google search interface
Here’s what our GEO process looks like
Step 1
Audit your current visibility across AI engines
Step 2
Optimize your content for LLM comprehension
Step 3
Build authority through strategic content and citations
Step 4
Monitor and adapt to algorithmic shifts in generative platforms
Want a Generative Engine Optimization (GEO) Audit?
Get your free auditFAQ
How do I rank in ChatGPT?
There are different tactics worth trying to increase your content’s visibility in ChatGPT responses to user queries. For starters, allow OpenAI bots to crawl your website for data to use in search results. Change the robots.txt file settings to enable crawlers.
ChatGPT recognizes authority. Position your brand as a credible, trustworthy source for relevant, data-fueled information by:
- Adding FAQ sections to webpages2
- Including formatted endnote citations, enhancing content’s value and scannability for AI models2
- Increasing your brand’s presence in Google and Trustpilot reviews2
Is GEO different from SEO?
GEO and SEO are more like siblings with a few shared features rather than identical twins. Both focus on content quality to target user intent and enhance the search experience. The way each goes about it differs.
The goal of SEO is to align a brand’s content with Google, Bing, and other search engines’ algorithm updates. Doing so boosts the brand’s visibility in search results. Keyword research, credibility through backlinks, and site performance monitoring help achieve this goal. Higher click-through rates (CTR) and keyword rankings indicate success3.
Conversely, the focus of GEO is more on context and intent instead of keywords. The goal is to optimize content with citable data and facts, thereby increasing its inclusion in generated answers on AI search platforms (and upping a brand’s share of voice in the process)3.
What LLMs do you work with?
The impact of AI in digital marketing isn’t a trend. It’s quickly becoming an enduring component in the modern landscape. In response, Socium Media helps brands work with numerous AI-driven channels, including ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Do you have any GEO case studies?
Topo Designs partnered with Socium Media to integrate Answer Engine Optimization (AEO), another term for GEO, into its existing SEO strategy. Socium developed a strategic AEO roadmap anchored in three pillars: SEO foundation, AI-specific content development, and indexing for speed and visibility.
The approach led to a spike in growth in sessions from AI-related search queries from April to June 2025.
