Meet the Socium Team

Owen moved from the competitive world of professional poker to digital marketing. Poker’s skillset of analytics, psychology, and calculated risk were a huge help in the transition. Outside of work, Owen loves to travel and has been to 35+ countries.

Sam’s journey in digital marketing began in 2012 after he ran a self-branded paid search ad that subsequently landed him a job at one of the top digital marketing agencies in the US. As Socium Media’s

co-founder, Sam oversees the agency’s strategic direction to ensure clients receive the highest level of service. He works closely with the entire team to develop the award-winning campaigns that clients have come to expect.

Mackenzie has 18+ years of experience as a professional writer and editor. She is a hardcore movie fan and loves everything trivia-related about different films and TV shows. When she isn’t binging movies, she enjoys visiting museums of all sorts.

Cheryl has an extensive graphic/motion design background and provides creative strategy support for digital marketing channels. She’s passionate about designing work that wows and surpasses performance goals. Outside work, she enjoys playing video/board games, reading, and listening to podcasts.

During Peter’s 7+ years of Paid Search experience, he’s helped clients across many different verticals reach goals and scale their business. In addition to working agency-side, his experience includes a brief stint on the brand side, helping grow a large travel business. You can catch him playing video games, driving his Mustang, or on the golf course outside work.

With over four years of experience in digital marketing, Jenna has honed her expertise in paid social strategies that spark growth and boost engagement. She’s built a strong reputation for optimizing high-performing campaigns across major platforms, helping brands connect with their audiences in meaningful ways. Offline, Jenna loves spending time with her Golden Retriever, Foster, exploring new restaurants, working out, and cheering on her favorite sports teams with family and friends.

Keith brings a diverse background in SEO, working with e-commerce, hospitality, health, & luxury brands. He enjoys solving the puzzles and challenges that emerge from the ever-changing nature of search engines & digital marketing. In his free time, he enjoys playing board games, discovering new coffee shops, and petting stray cats.

Jess has managed accounts across multiple verticals on both Search and Social. She enjoys developing new strategies, testing, optimizations, writing creative copy. Outside of work, she enjoys playing tennis, spending time with friends and family, and trying the latest trends on TikTok.

With over 10+ years of experience in digital advertising and account management, Dan has specialized in managing large-scale campaigns and optimizing digital strategies to drive performance. His expertise is in paid search, including advanced skills in keyword mining, ad copy creation, automated bid strategies, and PerformanceMax scaling. When Dan is not working, he enjoys being outdoors with his two young kids.

Madeline’s digital marketing experience includes starting a social media business amidst the 2020 pandemic. Although she’s worked in all areas of marketing, she gravitated to paid social because of the ability to track tangible results while maintaining a creative aspect. You can find her creating a new health-conscious recipe, attempting a new yoga pose or soaking up the NYC sun any chance she gets.

Kaelyn has worked in talent and HR across several industries for 10+ years. With a passion for people, data, and operations, she finds joy in the growth and career progression of the talent she brings on board and enhancing the connection between people and their work. Outside of work, you can find her playing with her son, enjoying the Florida sunshine, or watching The Walking Dead for the 100th time.

Cheryl has 6+ years of experience managing a diverse range of paid search, shopping, social and programmatic from B2C to B2B accounts. She’s passionate about hitting performance goals through data analysis, optimizations, and strategy. When she’s not driving business growth, Cheryl indulges in her passion for cooking, traveling, skiing, and going on walks, bike rides, or a round of golf.

Nicholas is a paid media specialist with experience running campaigns for both DTC and CPG companies. He focuses on bringing a holistic marketing approach to help his clients grow their business; whether that’s promoting products, growing new customers, or generating leads.

Brina has a background in cross-channel media strategy and investment for a number of clients, ranging from start-ups to Fortune 500 companies. While she specializes in Paid Social, she has experience across SEM and Programmatic, and has a passion for developing robust learning agendas and testing roadmaps. Outside of work, you’ll find her spending time with her rescue dog and cheering on the New York Giants.

Dave is a T-shaped digital marketing professional with 12+ years of experience. He has a versatile background in Web Development, SEO, Project Management, Web Design, Operations, and Team Leadership. Outside of work, Dave enjoys spending time with his wife and 2 kids, woodworking projects, art projects, traveling, and learning new life skills.

With 4 years in paid search, I help e-commerce and service brands smash their goals while keeping it data-driven and fun. I thrive on hitting targets, building great client relationships, and turning insights into results. When I’m not optimizing campaigns, you’ll find me lifting weights, running, or planning my next travel adventure!

Austin is based in South Jersey and has worked in the world of paid social for over 7 years on the agency and brand side. He enjoys digging into data, identifying new testing opportunities, and performance creative. Outside of work, he can be found at the movies, spending time with his wife and Miniature Schnauzer, or volunteering with his local community theater.

Frances got her start in the digital marketing space managing search, social & display campaigns. She later transitioned to a role within the Performance Creative division focusing on creative strategy and development. When she’s not sourcing ad inspiration or building creative briefs, she enjoys hiking, crime fiction, crossword puzzles and really anything after 2+ cups of coffee.

Since 2013, Bethany has been a passionate practitioner of SEM, partnering with brands across B2B, SaaS, ecommerce, and just about every industry in between. She’s passionate about turning data into results—leveraging analytics, AI-powered tools, and conversion-focused copy to help businesses grow. But Bethany’s skills don’t stop at paid search. She’s also fluent in GA4, Tag Manager, Looker dashboards, CRO techniques, and feed management—making her a go-to for performance-driven solutions. When she’s off the clock, you’ll find Bethany reading a fantasy novel, making candles, digging in her garden, or chasing after her spirited daughter, Isla.

Rachel has a rich background in organic marketing and is excited to utilize it for her role at Socium. When she’s not working, you can find her on the Peloton, reading a book, or adventuring with her dog. Usually all with an iced coffee in hand!

I’ve been working in Paid Media for 4+ years and especially enjoy analyzing data and building reports. Outside of work I enjoy long walks, arts & crafts, exploring the city, and watching movies.

Justin’s advertising career began in the print ad space, where he worked with notable clients such as Cartier & Mars. After discovering a passion for managing search & shopping campaigns, Justin transitioned to Paid Search, where he currently enjoys partnering with various B2C brands. When he’s not working, he enjoys spending time outdoors with friends & family.