2020 US Search Award Winner
2020 US Search Award Winner – Best Use of Search – B2C (PPC)

Our Team

People are not Socium’s most important asset. The right people are Socium’s most important asset. We are committed to doing the right thing and delivering the best digital marketing results we are capable of.

Owen Loft

co-founder

Owen moved from the competitive world of professional poker to digital marketing.  Poker’s skillset of analytics, psychology, and calculated risk were a huge help in the transition. Outside of work, Owen loves to travel and has been to 35+ countries.

Sam Sherman

co-founder

Sam has been on the agency side of the digital world for 9+ years. Name an industry & he has likely played a pivotal role in digital strategy & execution. Inspired by his late grandfather who was a business owner, his #1 goal is to create an amazing workplace.

Matt Missert

sr. strategist, paid media

Matt has 2+ years digital marketing experience and enjoys the analytical side of using numbers to identify trends & growth opportunities. He looks forward to the day where aliens or robots take over the world & he won’t have to pay off his student loans.

Matthew Smith

account lead, paid media

Matt has been in the digital marketing space for 6+ years and has managed accounts across multiple verticals. He is detail oriented and loves getting in the weeds. Legend has it, he never touches his mouse when using Excel and loves a good SUMIFS formula.

David Kim

manager, paid media

Coming from a quantitative and qualitative background, David has been able to innovate the digital marketing space. He is excited about efficiency, solving problems, and working on his jumpshot in office basketball shootouts.

Jess Rothberg

manager, paid media

Jess has experience across multiple verticals in the digital marketing space, both in paid search and paid social. She is a Fort Lauderdale native and misses the Florida sun all winter. Outside of work she loves to do yoga, suffer in spin classes, cook, and play team sports.

Ricky Weiss

sr. strategist, seo

While some may call it an addiction, Ricky likes to think his love of digital marketing and entrepreneurship is more of a “severe passion.” Armed with a laptop, Google Analytics, and an Excel Worksheet, you might find Ricky taking down competitors, one keyword position at a time.

Paige Muyskens

manager, paid social

Paige has been in digital marketing since 2014. With a background in psychology, she is passionate about experimentation, problem-solving, & collaboration. She enjoys Steely Dan & a good sandwich. Not necessarily together, but always a welcomed combination.

Emily Frenkel

analyst, paid media

Emily is excited to be in the constantly evolving Digital Marketing field. Emily is committed to overcome any marketing challenge that may present itself. She is motivated to always go above and beyond. She is undefeated in air hockey & prides herself on being an expert foodie.

George Serpikov

manager, paid media

George has been loading up the Google Ads interface for 4+ years now, and has provided insight, analysis, and friendly banter to paid search clients across multiple verticals. Beyond that, he enjoys cooking, traveling, spinning, and binging the latest season of Survivor.

Kevin Johnson

manager, paid social

Kevin has been working in paid social for 5+ years across many verticals including CPG, QSR, education, and entertainment. He is passionate about solutions, creative testing, and trending social channels. In his free time, he loves a good RPG video game.

Gabbie Toback

sr. strategist, paid media

Gabbie has cross-channel paid media experience across a wide range of verticals including retail, iGaming, B2B, and financial services. She’s a tenacious problem-solver who’s a fan of creating innovative winning scenarios. In her free time, you can find her at a Brooklyn brewery or natural wine bar with her dog.

Allie Salvatore

sr. strategist, shopping & feed management

Allie has been working in paid media for 2 years specializing in shopping and feed management. She is data driven, passionate for what she does and is always up for a challenge to solve a problem. In her free time she loves seeking out new adventures like exploring a new hiking trail with her dog, Charlie.

Frances Skakel

sr. strategist, paid media

Frances has been working in the digital marketing space for the past 2.5 years across both paid search and paid social. Aside from testing new strategies and optimizations, she enjoys hiking, crime fiction, crossword puzzles and really anything after 2+ cups of coffee.

Anthony Saladino

manager, paid media

Anthony is no stranger to marketing with more than 8 years experience. He has a passion for emerging media, building relationships & jumpstarting brand performance. Outside of digital marketing, he channels his inner Anthony Bourdain- with his love for travel, cooking, & eating new dishes.

Mari Bonadonna

sr. strategist, paid media

Mari has been working in paid social for 3 years with heavy experience in QSRs. She is fascinated by the ever-evolving social landscape and how to best optimize strategy to drive results. Aside from social media, Mari also loves desserts, podcasts, and Ariana Grande.

Lucy Camuti

strategist, paid media

Lucy’s performance marketing background puts a big emphasis on brand growth. With a background in environmental science, Lucy finds solace in data extraction and analysis. She is passionate about sustainability, education, & eye-catching brands. In her spare time, you can usually find her scrolling through a new magazine or skateboarding.

Kevin Lee

manager, shopping & feed management

Kevin brings a diverse professional background in digital marketing, ecommerce, and project management which he uses to drive strategy and client growth. Outside of work, he enjoys rooting for the Yankees and being outdoors with his three dogs in tow.

Peter Angelopoulos

sr. strategist, paid media

Peter comes from a paid search background, where he’s worked with some of the largest companies in the finance and telecommunication verticals. When he’s not working to identify new opportunities to improve performance, he can be found on a golf course or driving around in his mustang.

Adolfo Alvarado

strategist, seo

In verticals where data is the be-all law for performance optimization, Adolfo applies a creative approach emphasizing user experience for conversion increase. Outside of work he enjoys kicking it back to watch a movie, beers with friends, and working out.

Moose

mascot

Moose makes appearances here and there. Only if treats are readily available.