Our Team
People are not Socium’s most important asset. The right people are Socium’s most important asset. We are committed to doing the right thing and delivering the best digital marketing results we are capable of.
Owen Loft
co-founder
Owen moved from the competitive world of professional poker to digital marketing. Poker’s skillset of analytics, psychology, and calculated risk were a huge help in the transition. Outside of work, Owen loves to travel and has been to 35+ countries.
Sam Sherman
co-founder
Sam has been on the agency side of the digital world for 9+ years. Name an industry & he has likely played a pivotal role in digital strategy & execution. Inspired by his late grandfather who was a business owner, his #1 goal is to create an amazing workplace.
Matt Missert
sr. strategist, paid media
Matthew Smith
account lead, paid media
Matt has been in the digital marketing space for 6+ years and has managed accounts across multiple verticals. He is detail oriented and loves getting in the weeds. Legend has it, he never touches his mouse when using Excel and loves a good SUMIFS formula.
David Kim
manager, paid media
Coming from a quantitative and qualitative background, David has been able to innovate the digital marketing space. He is excited about efficiency, solving problems, and working on his jumpshot in office basketball shootouts.
Jess Rothberg
manager, paid media
Jess has experience across multiple verticals in the digital marketing space, both in paid search and paid social. She is a Fort Lauderdale native and misses the Florida sun all winter. Outside of work she loves to do yoga, suffer in spin classes, cook, and play team sports.
Ricky Weiss
sr. strategist, seo
While some may call it an addiction, Ricky likes to think his love of digital marketing and entrepreneurship is more of a “severe passion.” Armed with a laptop, Google Analytics, and an Excel Worksheet, you might find Ricky taking down competitors, one keyword position at a time.
Paige Muyskens
manager, paid social
Paige has been in digital marketing since 2014. With a background in psychology, she is passionate about experimentation, problem-solving, & collaboration. She enjoys Steely Dan & a good sandwich. Not necessarily together, but always a welcomed combination.
Emily Frenkel
analyst, paid media
Emily is excited to be in the constantly evolving Digital Marketing field. Emily is committed to overcome any marketing challenge that may present itself. She is motivated to always go above and beyond. She is undefeated in air hockey & prides herself on being an expert foodie.
George Serpikov
sr. strategist, paid media
George has been loading up the Google Ads interface for 4+ years now, and has provided insight, analysis, and friendly banter to paid search clients across multiple verticals. Beyond that, he enjoys cooking, traveling, spinning, and binging the latest season of Survivor.
Kevin Johnson
manager, paid social
Kevin has been working in paid social for 5+ years across many verticals including CPG, QSR, education, and entertainment. He is passionate about solutions, creative testing, and trending social channels. In his free time, he loves a good RPG video game.
Gabbie Toback
sr. strategist, paid media
Gabbie has cross-channel paid media experience across a wide range of verticals including retail, iGaming, B2B, and financial services. She’s a tenacious problem-solver who’s a fan of creating innovative winning scenarios. In her free time, you can find her at a Brooklyn brewery or natural wine bar with her dog.
Allie Salvatore
strategist, shopping & feed management
Allie has been working in paid media for 2 years specializing in shopping and feed management. She is data driven, passionate for what she does and is always up for a challenge to solve a problem. In her free time she loves seeking out new adventures like exploring a new hiking trail with her dog, Charlie.
Frances Skakel
strategist, paid media
Frances has been working in the digital marketing space for the past 2.5 years across both paid search and paid social. Aside from testing new strategies and optimizations, she enjoys hiking, crime fiction, crossword puzzles and really anything after 2+ cups of coffee.
Moose
mascot
Moose makes appearances here and there. Only if treats are readily available.
