Wix.com is a very popular website building platform that can be used for free to create professional-looking websites. Although Wix doesn’t include all of the bells and whistles or alternative website building platforms like WordPress or Shopify, many turn to Wix because of its ease of use and a user-friendly editor. Also, many can’t turn Wix’s incredible offer of a free platform for as long as you’d like, assuming you don’t need to use your domain name or don’t mind the ads. In most cases, however, most users will need to upgrade their free plan to a premium plan to have a comparable setup to a WordPress site and to add Google tracking codes.

Once you’ve built your Wix website, the next step is to add Google Analytics tracking so you can start to learn about your visitors. Website owners, marketers, and the like will want to know how many users are viewing their website, the pages the users are viewing, and whether or not the users are converting into customers.

Let’s discuss how to add the Google Analytics tracking code to a Wix website.

Add Google Analytics to Wix

To add a Google Analytics tracking code to a Wix website:

  1. Login to Wix.
  2. Choose the website you’d like to add the tracking code to the click Site Actions, then Edit Site.
  3. Click Settings.
  4. Then click Tracking & Analytics.
Add Tracking Codes to Wix
5. Select Google Analytics.
6. Copy and paste your Google Analytics Tracking Code into the provided space.
Google Analytics Wix

7. Click Apply.

 

Add Google Tag Manager to Wix 

  1. Login to Wix.
  2. Choose the website you’d like to add the GTM tracking code to the click Site Actions, then Edit Site.
  3. Click Settings.
  4. Then click Tracking & Analytics.
  5. Select Google Tag Manager.
GTM Wix

6. Copy and paste your Google Tag Manager Container ID into the provided space.
7. Click Apply.

 

Add Facebook Pixel to Wix

  1. Login to Wix.
  2. Choose the website you’d like to add the GTM tracking code to the click Site Actions, then Edit Site.
  3. Click Settings.
  4. Then click Tracking & Analytics.
  5. Select Facebook Pixel.
  6. Copy and paste your Facebook Pixel Code into the provided space.
Facebook Pixel Wix

7. Click Apply.

 

Remove Tracking Codes from Wix

  1. Login to Wix.
  2. Choose the website you’d like to add the GTM tracking code to the click Site Actions, then Edit Site.
  3. Click Settings.
  4. Then click Tracking & Analytics.
  5. You will see all tracking codes listed under Head, select the three dots on the right-hand side of the tracking code you’d like to remove.
Remove Tracking Code Wix
6. Select Delete
7. Confirm the removal by selecting Delete again.

To Sum It All Up

Adding tracking codes to a Wix website is super simple! Once your Wix website is upgraded to a premium plan and you’ve added a custom domain to the site, you will have unlocked the ability to add tracking codes to your Wix website. Once unlocked, you can easily add the analytics tracking code, GTM container ID, Facebook Pixel, verification codes, and more.

Have a question that we didn’t cover above? Reach out by filling out a free consultation and our team will be in touch!

Ricky Weiss
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