2020 US Search Award Winner
2020 US Search Award Winner – Best Use of Search – B2C (PPC)
Category or Collections pages are one of the most important pages to optimize for SEO on an eCommerce website. If you think of the website as a pyramid or hierarchy, the homepage is the top of the pyramid, the category or collections pages sit just under the homepage, then the product pages make up the base of the lowest tier in the hierarchy.

In terms of SEO, the homepage, at the top of the base should rank for your broader, or branded terms, while each level below should be more and more targeted. So, the collections pages should target the categories of products your eCommerce store sells. Oftentimes, a website will forget this level and miss out on the opportunity to target some of their most important keywords.

How to Optimize a Collections Page for SEO

When launching a new collection or optimizing an existing collection, there are two primary optimizations we will need to make. The two optimizations will be writing meta tags for the collection and writing copy for the collection.

Let’s discuss the best practices for these page optimizations.

Meta Tags

Meta tags consist of the Title Tags, Meta Descriptions, and H1 Tags. In this case, the most important tag to optimize is the Title Tags, Meta Descriptions, and H1 Tags. The meta tags tell Google which keywords to index the page for, so these tags must be optimized with your target keywords.

Title Tags

    • Should be 60-70 characters in length.
    • Utilize the keywords that a particular page should target.
    • Must be 100% unique.
    • Do not overuse the same keywords.

Meta Descriptions

    • Should be 150-160 characters in length.
    • Should describe the content on that particular page.
    • Must be 100% unique.
    • Do not necessarily need to include keywords.

H1 Tags

    • This will be the name of the collection.

Copy for Collections Pages

Adding copy to a category page is one of the best optimizations you can make to strengthen your page in terms of SEO and reiterate to Google, the keywords the page should rank for. When Google crawls a page, the crawler analyzes the meta tags to get a general idea of what the page is about, then it crawls the content on the page. If the same keywords that appear in the meta tags, appear in the content, the page will have a much better chance of ranking for the target keywords.

The copy does not need to be too extensive but should include a few hundred words about the contents of the collection, or maybe some tips, advice, history or background of the collection, etc, and then link to popular products in the collection.

Things to keep in mind when writing collections page copy:

    • Word count will always vary.
    • The copy must be 100% unique.
      • Don’t find & replace keywords.
    • Link to popular product pages within the collection.
    • Content can live anywhere, often time found under the page name or at the bottom of the page.

 

To Sum It All Up

Category pages will allow us to target higher-level, more generic keywords, then a product page. With this said, we need to optimize category pages by both writing optimized tags, but also adding copy to each page.

Do you have a question that wasn’t answered above? Or would you like to speak to our SEO team? Contact us by filling out a free consultation form!

Ricky Weiss
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