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2020 US Search Award Winner – Best Use of Search – B2C (PPC)

When working with a digital marketing agency, it’s necessary that they have access to your Google Analytics account. Google Analytics provides them with the necessary metrics needed to show clients their return on investment, along with many other website metrics like sessions to the site, organic traffic data, paid traffic, and much more. Granting edit access to Google Analytics is the safest and easiest way to share the data and keeps the client from having to share their private login credentials. Here is how you can provide Edit, Collaborate, and Read & Analyze Access in Google Analytics.

Login to Google Analytics

To grant Edit Access, you must first log in to the proper Google account. To log in, go to analytics.google.com. Verify you are in the correct analytics account by selecting the account dropdown in the top left corner.

 

Navigate to Admin Settings

Once you have selected the correct account, click Admin in the lower-left corner. 

Once in the Admin settings, you will notice three User Management options, Account User Management, Property User Management, and View User Management.

Account User Management

Account-level access is the highest level in the analytics profile. With this level of access, the user can see all properties within the account, add new properties to the account, add users and access all other settings within the account.

Property User Management

Property-level access is more commonly used to provide freelancers or agencies access to your Google Analytics account. This level allows users to access the tracking code, and link other Google products to the property.

View User Management

View-level access is much more limited in the access it provides users. It allows users to see the analytics data, and add goals or filters to the specific view, but won’t allow the user to see the tracking code or link any integrations.

Add User to Property User Management

In most cases, we will be requesting property-level access so we can access the tracking code, link Google products, and then have access to all View-level settings, as well. To grant property-level user access, select Property User Management. Click the blue +  icon in the top right corner then select Add users.

After selecting Add users, the following screen will pop up with the option to enter an email address and grant certain permissions to the user. Select EditCollaborateRead & Analyze then click the blue Add button in the top right corner. 

And that’s it! You’ve successfully granted Edit, Collaborate, and Read & Analyze access to your Google Analytics Property. You can now let us know that we will be able to access your account, so we can go through an audit of the property! From here, we will want to make sure all tracking is property reporting and goals are set in place and firing properly. This way, we can ensure we are reporting accurate data and can properly analyze our paid media and SEO strategies.

Ricky Weiss
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