How to Optimize a Shopify Website for SEO

With nearly 20% of the market share, Shopify has become one of the most popular eCommerce solutions, second to WordPress’s WooCommerce. From Shopify’s ability to integrate with apps to its organized dashboard, Shopify has become a turn-key solution for both large and small businesses. And, with more and more businesses coming online, everyone is looking for a great eCommerce solution that is both easy to use and optimized for Google searches.

So, the ultimate question is, how do you optimize a Shopify website for SEO?

How to Edit the Meta Tags of a Page on a Shopify Website

To optimize the Title Tags, Meta Descriptions, and H1 tags for a page or post on a Shopify website, you will need to go to the individual page or blog post and then edit the Website SEO settings.

1. Log in to your Shopify website.
2. Under Sales Channels, click Online Store to bring up the sub-menu, then Pages or Blog Posts depending on which type you would like to optimize.
3. Select the page you would like to optimize.

4. Scroll to the bottom of the page to find the Search engine listing preview and click the Edit website SEO text link.

5. Add your Title Tag under Page title.

6. Add Your Meta Description under Description.

7. Edit the H1 tag by changing the Title under Page details.

8. Finally, click Save.

How to Edit the Meta Tags of a Product on a Shopify Website

Similarly to a page or blog post, to optimize the Title Tags, Meta Descriptions, and H1 tags for a product on a Shopify website, you will need to go to the individual product and then edit the Website SEO settings.

1. Log in to your Shopify website.
2. Select Products on the left-hand menu.
3. Select the product you would like to optimize.
4. Scroll to the bottom of the product page to find the Search engine listing preview and click the Edit website SEO text link.
5. Add your Title Tag under Page title.
6. Add Your Meta Description under Description.
7. Edit the H1 tag by changing the Title.
8. Finally, click Save.

How to Edit the Alt Text on a Shopify Website

Optimizing Alt text on a Shopify website is also a very simple task.

To optimize the alt text of an image:

1. Go to the page the image lives on.
2. Double click on the image you would like to add Alt Text to.
3. Add the Alt text under Image alt text.
4. Click Edit image.

5. Then Save the page.

To Sum It All Up

Editing your Shopify website SEO is a pretty easy task, in terms of implementation. The real magic comes down to your keyword research strategy and meta tag writing skills. Make sure you utilize best practices when writing your meta tags and while doing the keyword research.

SEO Best Practices

• Title Tags should be between 60 and 70 characters.
• Meta Descriptions should be between 150 and 160 characters.
• All Meta Tags should be 100% unique.
• Look for low competition keywords with search volume that are relevant to the page you are optimizing.
• Consider removing the brand name from your title tag and replace it with a targeted keyword.

Do you have a question that wasn’t answered above? Or are you interested in working with our SEO team to optimize your Shopify website? Reach out by filling out a Free Consultation form in the top-right corner!