2020 US Search Award Winner
2020 US Search Award Winner – Best Use of Search – B2C (PPC)
Local SEO is the act of attracting local customers to your physical store locations or your local business. For example, if a customer were to search “digital marketing in NYC” ideally, we would like Socium Media to show up in the SERP and Google Maps.  

Let’s discuss how to best optimize our website for local SEO.

Location Pages

If you are a single location local business, then you should consider targeting your location within your meta tags and your copy on most of your site pages. If you are a multiple location business, then it is best practice to create unique location pages for each of the store locations. Then typically, businesses will link to the location pages from either their contact page or the footer of the website.

On each location page, you should include all of the relevant store data for the specific location, including the business name, address, and phone number. Any other relevant information including the stores next to the location or perhaps the shopping plaza the store is in, distance from a popular landmark, etc. can be included in the copy on the location page too. The purpose of this page is to rank for this location’s terms. For example, if you have a location in Manhattan and a location in Brooklyn, then we would ideally like the Manhattan location page to rank for Manhattan local keywords and the Brooklyn location should rank for Brooklyn terms.

Meta Tags

As always, meta tags, including the title tags, meta description, h1, and alt text should be written for all location pages. The meta tags tell Google which keywords to index that particular location page for, so these tags must be optimized with your target keywords.

Here are the best practices for each type of meta tag:

Title Tags

  • Should be 60-70 characters in length.
  • Utilize the keywords that a particular page should target.
  • Must be 100% unique.
  • Do not overuse the same keywords.

Meta Descriptions

  • Should be 150-160 characters in length.
  • Should describe the content on that particular page.
  • Must be 100% unique.
  • Do not necessarily need to include keywords.

H1 Tags

  • This will be the name of the location.

ALT Text

  • Describe the image as best you can.
  • Include keywords, if possible.

Google My Business

Google my Business is extremely important for local SEO. All information on the GMB page should match your website information. This includes the name of the store. For example, we wouldn’t want the name of the GMB page to be “Socium Media – Manhattan” and “Socium Media – Brooklyn”, we would instead want all locations to be named “Socium Media”.

Then include as much relevant information on your Google My Business page as possible. At a bare minimum, you will need to include the Name, the Address, and the Phone Number.

To Sum It All Up

If you are trying to establish your business in a specific location, then local SEO should be a priority. From single-location businesses to brands with multiple retail locations, local SEO can help increase your city or town keyword rankings while also increasing the foot traffic to your location.

Do you have a local SEO question that wasn’t answered above? Or would you like to speak to an SEO strategist about your business’s local SEO? Feel free to reach out by filling out a free consultation form!

Ricky Weiss
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