Why Brands Choose Socium Media: A Capabilities Overview From the Founder

Digital marketing agencies are a dime a dozen these days, making it tricky for companies to find the right agency for their needs. 

Even among this dense crowd, Socium Media stands out as a performance marketing agency for growing e-commerce and lead generation brands across industries. Through paid media, paid social, SEO, and other channels, Socium drives innovative campaigns that help companies grow. 

Why Socium? Referral-Driven Growth With Proven Impact

Socium Media’s growth is fueled not by cold outreach or flashy campaigns but by doing exceptional work.

Over 90% of our new business comes from referrals, former clients, and internal champions who bring us with them when they move to new roles. That trust has enabled us to remain selective and focused on performance, rather than volume.

A Boutique Agency With Enterprise Firepower

Socium is roughly a 40-person agency that blends strategic involvement from leadership with a full in-house team across media, SEO, creative, and analytics. That size enables both nimble execution and deep bench strength, without the red tape or delegation disconnects found in larger shops.

One concern that brand leaders often have when partnering with a growth marketing agency is that their campaigns will get dumped on junior staff without strong guidance from more experienced team members. At Socium, that’s not the case. 

Brands that choose Socium work closely with Client Strategy Partners, who are tasked with providing the best service for your business. Then, you’ll also have channel experts working on each aspect of your campaigns. 

Socium works within your accounts, not the other way around. You own all your data, platforms, and intellectual property from the campaigns Socium works on for your business. Our role is to teach you as much as you’re interested in knowing or take as much off your plate as possible, according to your preferences. 

Our Core Services

What’s more important than trying to do everything is doing what you do well. We’ve built up years of expertise and skills across our core services, including paid media, performance creative, and analytics. 

Paid Media

As a paid social and paid search agency, we offer full-funnel media management across Meta, TikTok, Google, Bing, and Shopping, all structured around strategic frameworks, not platform defaults.

With paid social, we audit your existing structure before developing a campaign strategy that expands your reach while optimizing for cost efficiency. Robust creative testing and regular campaign analysis ensure we use only the highest-performing creative and ad types to drive optimal results. 

In paid search campaigns, we get your brand in front of responsive, engaged audiences with customized ads. After conducting a thorough review of your existing keywords and campaigns, we’ll refine them, then improve ad and landing page copy before activating your new campaigns. 

SEO

As an e-commerce performance marketing partner, Socium doesn’t stop at paid media. Search engine optimization is another approach Socium has used to drive impressive results for our brand partners. 

It all starts with a comprehensive SEO analysis to determine how to boost your website’s search engine visibility and performance.

From there, Socium implements on-site SEO best practices, like optimizing your content structure, and off-site SEO, like building external links, to attract more qualified traffic. Socium’s SEO strategies are always built around discoverability and conversions.

Performance Creative

One of the things that sets Socium apart from other digital marketing agencies for e-commerce brands is our obsession with creating the best possible performance creative assets. 

Our creative team, Socium Studios, delivers modular, conversion-anchored creative assets that test quickly, scale easily, and feed top-performing campaigns. Stand-out creative can be the difference between a campaign that makes an impact for your business and one that goes nowhere, even when every other element is spot-on, which is why Socium is always working to optimize creative further. 

Analytics & Tagging

The only way to drive meaningful results while getting the most out of your marketing budget is with comprehensive analytics. That’s why Socium offers complete tagging QA (including server-side tracking), onboarding audits, and proprietary scorecards to map media to business outcomes. You’ll always know how your campaigns with Socium are actually impacting your business, down to the nitty gritty details. 

What Sets Socium Apart

Every media agency for DTC brands claims to be able to drive great results and grow your business, all while helping you optimize your marketing spend. What makes Socium different from the rest? 

• Custom Reporting & Scorecards: We sync daily performance metrics into custom dashboards and scorecards that make every weekly call action-oriented. The focus? “Is the business doing better, and why?”
• Product Feed Management: Our Shopping team can rebuild or optimize product feeds from the ground up, which is crucial for maximizing feed-driven performance on Google, Meta, and other platforms.
• Strategic Advisory: From holiday planning whiteboard sessions to creative diversification strategies, our leadership remains actively involved in every client roadmap.
• Incrementality Testing: We run holdout tests to prove lift, not just report ROAS. This includes integrations with partners like Motions and data visualization from your internal tools (e.g., Shopify, Salesforce).

How We Work With Clients

When you select a new SEO and paid media agency, the first few months are key to setting the tone for the whole relationship. At Socium, every client enters with a 30-, 60-, 90-day engagement framework, mapping out onboarding, foundational audits, and early wins before launching any campaigns.

Once we launch, you never have to wonder what’s going on with your campaigns because you can see custom reporting via API-fed reports. They’re updated daily to keep you in the know. We’ll stay in touch through Slack or Teams, and have weekly performance calls to discuss what worked, what didn’t, and how Socium is adapting to keep driving better results for your business. 

During monthly strategic reviews, we’ll have deeper planning sessions around budget shifts, creative evolution, and channel expansion. When possible, our team comes to you for in-person quarterly business reviews.  

This tried-and-true process has enabled us to deliver considerable results for our brand partners, like Fine Linens. Through refined audience segmentation and real-time bid and budget adjustments, Socium was able to drive a 43% increase in conversions and a 48% increase in revenue for the brand. Socium similarly leveraged paid search and social campaigns to help another brand, Canopy, drive a 104% increase in revenue and 59% increase in ROAS.  

Results like these are why brands are so eager to work with Socium and even refer other businesses. Let’s talk about your digital needs and strategy.

FAQ

What kind of brands work with Socium?

We support brands spending $30K to $2M+/month in media. Our minimums start at around $7,500/mo for full funnel strategy and execution, though for bigger brands we are in the 7-to-12% managed media spend range, depending on typical spend. 

Do you offer creative services?

Yes; we have our own Performance Creative offering, building direct response creative that is modular, testable, and performance-led.

How does Socium handle reporting?

Custom Google Sheets dashboards are updated daily, including platform and business-level metrics. We also integrate 1st-party sources like Shopify or Salesforce.

What does onboarding look like?

Our onboarding includes a pre-launch playbook, tagging QA, custom reporting setup, feed audit, and kickoff strategy session.