Finding blog topics can be a pretty stressful task when you do not know where to start. However, finding blog topics can be pretty simple if you understand basic keyword research and the direction that you’d like to take the blog.
This is the first step you should take; you should first have an understanding of the different categories of topics you will discuss within your blog. For example, if you are a digital marketing blog similar to what we have, then you should consider having a category for each of your services, i.e. Paid Media, SEO, Paid Social, etc. If you are a travel blog, perhaps some potential categories would be, destinations, travel credit cards, food, etc.
Now that we have categories under control, here are a few tips and a quick guide on how to find blog topics for your website’s blog.
Where to Find Blog Topics
In order to find blog topics, we have a few suggestions as to the places you can go to. For starters and also a free option, you can use the Google suggested searches. Begin to type in a question or keyword and use the suggested autofill options as potential blog post topics. For example, I went to Google.com and then started to type in How to Link Analytics, and the suggested options that came up where:
Coincidentally, we’ve written about all these topics and variations of them! The goal of the autocomplete answers provided by Google is to help you find exactly what you are looking for based on your search history and popular searches and trends. So, with that said, you can expect that others are searching for these topics as well!
We more commonly use Ahrefs.com for both keyword research and blog topic research. Ahrefs is one of the best SEO tools around for keyword research, competitor research, keyword rank tracking, and link analysis.
To find blog topics on Ahrefs, again, consider the categories you are targeting on your blog. For example, we are an NYC SEM Agency, so we are consistently working in Google Analytics, Google Ads, Google Search Console, and Google Tag Manager. For this reason, we have a resources category in our blog that targets these topics and keywords. When I’m researching blog topics for this category, I might start with the keyword “Google Analytics”.
To find blog topics, I like to go to Questions in the left column menu.
Here you will see a variety of keyword questions that you can write blogs about! This works for basically any keyword in any category and is a great way to find how to and question type keywords that can be answered as blog posts. And, if a few questions are closely related, I like to answer them all in one blog post.
Now, if you understand keyword difficulty and search volume, the secret sauce is to find the keywords that your website can realistically rank for. If your website is a high DR or DA website, well then you don’t need to be so strategic, but if you have a brand-new blog with a low DR or DA, try finding low difficulty keywords.
To Sum It All Up
Now that you understand how to find blog topics with Google Autocomplete and Ahrefs, the final step is to write the copy. This is the most critical piece because you must write copy that people will want to read. It must be useful, resourceful, and unique.
For more information on keyword research, blog topic research, or content marketing, reach out to our SEO team by filling out a free consultation form.