Stop Aging Now Case Study

Company Profile

Stop Aging Now is a nutrition and lifestyle company that relies on the latest clinical research to guide them in their efforts to help their customers live longer and better.

The Challenge

Stop Aging Now was looking to grow new customer revenue and identified that shopping campaigns had a lot of opportunity for growth.

Services We Provide

Paid Search/SEM, Shopping, Feed Management

The Challenge

Increase volume and orders with shopping campaigns while still maintaining a strong blended ROAS.

Our Strategic Approach

Shopping Revamp & Expansion

Θ Socium implemented a sophisticated negative keyword strategy with proper campaign priority tiers to break-out search queries between brand, non-brand and top search terms.

Θ A custom google script was designed to ensure that a the top search term campaign was negating any keywords that were not applicable.

Θ Shopping ad groups were segmented by product to allow Google Smart Bidding technologies to bid up/down effectively.

Product Expansion & Optimization

Θ Bing Shopping was built from the ground up and launched.

Θ New products from the site were added into the feed to expand reach.

Θ Select title tags were manipulated within the feed to encompass search terms that historically converted by product. This allowed us to improve overall feed quality and ultimately lower cost per click (CPC’s).

The Results:

Last 12 Months Shopping Spend & Order Growth

Overall investment and orders continue to grow month to month. From the beginning of our engagement to where we are now, monthly order growth has exceeded 600%.

Before Socium, we struggled to balance efficiency with volume from our shopping efforts. The Socium team turned our shopping campaigns into a sophisticated, well-oiled machine that has assisted in over 2x paid search growth YoY.

— Vivian Chang (VP of Growth, Nutranext)