Our Paid Search Services

For paid search, we strategize & revamp your account to optimize towards your main KPIs. We develop these keywords through a combination of different techniques identified within our free paid search audit. We’ll extrapolate your historically converted search terms to form into our new campaigns and analyze what your competitors are doing within our paid benchmarking tools. Ultimately, paid search is broken down into two key components:

BRAND SEARCH

On paper it’s simple. Your brand wants to show up as the number 1 result on Google Search. How to get there, from the most efficient standpoint, makes the task a little more complicated. At Socium, we ensure that we are keeping your cost per click (CPC) as low as possible to allow you to allocate those savings towards outside prospecting tactics. We test smart bidding technologies along with intricate campaign builds to properly showcase ads.

NONBRAND SEARCH

Within our complementary paid search audit, we many times identify that brands are spending a significant amount of unnecessary advertising dollars in non-brand search. When we set-up nonbrand search campaigns, we put in the work to ensure that each keyword maps as specific as possible to a given search ad. Doing so maximizes Google’s ad relevancy scores, drives low CPC’s, and stronger click through rates.

Through our full search restructure, we take into consideration how paid search fits within the overall digital marketing ecosystem. For prospecting new customers, we’ve identified that shopping campaigns, or paid social campaigns may drive new customers at a more cost-efficient rate. Our fully customized paid media reporting system analyzes each tactic/channel and indicates to the team where to push your budget most effectively.

Ready to Get in Touch?

Tell us about your business and we’ll put together a custom PPC, Paid Social or SEO plan that’s tailored to your goals.