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Our Shopping & Feed Management Services

While it’s only one part of your paid media program, Google/Bing shopping is a crucial player in driving new customer acquisition for your brand. Diving into Google Analytics and the various multi-channel attribution views, shopping campaigns play an integral part at both the beginning and the end stage of a customer’s purchase journey. To effectively show-up on Google or Bing shopping, there are a few select components that come into play.

OVERALL FEED HEALTH

Shopify, Magento, Opencart, or even something completely custom, your ecommerce site works off a product feed to service your customers. We take that product feed and ingest it into our feed management software. Doing so allows us to ultimately showcase your products across Google Shopping, Bing Shopping, Facebook Dynamic Product Ads, different affiliate networks, dynamic web ads, and more
For Google Shopping, there are handful of required columns in order to effectively serve on the search engine results page (SERP). Product titles and descriptions are considered crucial important columns to optimize. Doing so will effectively drive low cost per click (CPC) and high click through rates (CTR).
We also build automated logic in the feed management provider so that you never have to worry about changing anything on your backend. While the feed is foundationally the first part that needs to be set-up appropriately to serve in Google and Bing, the actual shopping campaign approach and set-up is the key driver towards driving new customer acquisition.

Campaign Set-Up

There are dozens of different ways to set-up your Google & Bing shopping campaigns. In our experience, we have identified a handful of strategies that have shown the most efficiency. Click the plus sign on each strategy outlined below for a few examples:

Successful Campaign Examples

Brand vs. Non-Brand Shopping Campaigns

We successfully bid more aggressively for your Brand name or the different Brands offered on your website via a sophisticated negative keyword strategy and use of priority settings specific to Shopping campaigns.

Increasing Exposure for Top Search Terms
Unlike Paid Search campaigns and keywords, Google Shopping is based off a product feed to serve your ads. This typically leaves the advertiser with less control on when your ad shows. At Socium, we built a cully custom google script to basically convert your shopping campaigns into a keyword-based campaign.
Doubling-Down Top Products
We take your historically top converting products and build our shopping campaigns to bid more aggressively.

Which strategy is best for you? Contact us for your free paid media consultation to get the ball rolling and increase your sales.

Ready to Get in Touch?

Tell us about your business and we’ll put together a custom PPC, Paid Social or SEO plan that’s tailored to your goals.

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