Our Shopping & Feed Management Services
While it’s only one part of your paid media program, Google/Bing shopping is a crucial player in driving new customer acquisition for your brand. Diving into Google Analytics and the various multi-channel attribution views, shopping campaigns play an integral part at both the beginning and the end stage of a customer’s purchase journey. To effectively show-up on Google or Bing shopping, there are a few select components that come into play.
OVERALL FEED HEALTH
There are dozens of different ways to set-up your Google & Bing shopping campaigns. In our experience, we have identified a handful of strategies that have shown the most efficiency. Click the plus sign on each strategy outlined below for a few examples:
Successful Campaign Examples
Brand vs. Non-Brand Shopping Campaigns
We successfully bid more aggressively for your Brand name or the different Brands offered on your website via a sophisticated negative keyword strategy and use of priority settings specific to Shopping campaigns.
Increasing Exposure for Top Search Terms
Doubling-Down Top Products
Which strategy is best for you? Contact us for your free paid media consultation to get the ball rolling and increase your sales.
Ready to Get in Touch?
Tell us about your business and we’ll put together a custom PPC, Paid Social or SEO plan that’s tailored to your goals.