You’ve probably heard us say that people aren’t Socium’s most important asset; the right people are Socium’s most important asset. That’s why we started our Socium Spotlight series, where we shine a light on the diverse and unique personalities that make up the Socium team.
For this month’s Socium Spotlight, we’re excited to feature our Shopping & Feeds Coordinator, Josh Salgado!
What made you choose this career path?
I was looking for a change of environment after the last company I worked for was sold, and I had always been interested in the marketing industry. Fortunately, I spotted a Socium apprenticeship job listing on LinkedIn and immediately reached out to Allie (Associate Director of Shopping & Feeds), and she connected me with the recruiting team. Everything aligned at the perfect time to provide me with this opportunity.
What has your time at Socium taught you about the marketing/advertising industry?
Our #IndustryUpdates Slack channel gives insight into news and upcoming features, and it’s really highlighted how much (and how often) the marketing/advertising world is evolving. For example, when I first joined the team in April 2022, we had yet to start working with PMax, but since Google introduced this campaign type over the summer, I can’t get through a day without saying it at least 100 times! (I might be exaggerating, but you get the point.)
Finish this sentence: ‘You can learn a lot about Socium by looking at its _____.’
Slack Channels, specifically our #WinsOnWins and #HotTakes channels.
What’s your favorite job perk that Socium offers?
My favorite perk is the ability to work from home. I love that I can accomplish everything I need from my home office. For reference, I used to travel 2 hours daily for work, so this has been a game changer for me!
What did you do before coming to Socium?
Before starting at Socium, I worked at Wegmans during college, and once I graduated, I started working for a start-up e-commerce company with two online shops. I started as a production associate and quickly grew into the company’s operations manager. It was a long journey that I could write a book about one day, but after five years, the company was sold.
What did you use to daydream about being when you grew up?
When I was younger, I daydreamed about being a music producer/working in the music industry. Growing up, I would watch “Making The Band” and dream of working with up-and-coming artists to make them super successful. In college, I started writing songs and recording music and also had a radio show on my college campus. I never went into the music industry, but I still enjoy writing music and recording occasionally!
What’s a memorable campaign you’ve worked on for a client and why?
Building out PMax campaigns for Renegade Running was a memorable experience because I got to tap into new features and drive month-over-month growth for the client. It was great collaborating with their team and seeing that our work was driving success for their campaigns.
What piece of advice would you offer fellow digital marketers?
Try not to ride the highs or lows of any given week too much. It’s advice I give myself daily when I get in my head as to why something has yet to work out. It’s also a lot easier to ride the lows and not get down on myself if I don’t put too much value on the highs. (This is something I still work on daily)!
What’s something on your bucket list?
I would love to travel to Peru and hike up to Machu Picchu. After meeting on our first Camino De Santiago in 2017, some friends and I had planned to do this hike as our next big adventure. We have yet to plan it, but hopefully, we will sometime soon.
Cats or dogs (or other!)?
Since I was young, I’ve been surrounded by dogs, which made me a dog lover. At 13, I got my first dog, a Yorkshire Terrier named Dolly. Although we lost her in 2021, she lived to be 15 years old, and I was able to create so many memories with her, which I am super grateful for. While I’m not quite ready to bring home a new pet, if I were to consider getting another animal in the future, it would definitely be a dog!
If you could tell your younger self one thing, what would it be?
I would tell my younger self to keep putting himself out there, even if it’s scary. I would also assure myself that everything will work out how it needs to, so keep going. I might also share the winning lottery numbers with my younger self LOL!
What has been your favorite event/happy hour at Socium?
My favorite event/happy hour to date was the Virtual Jeoparty happy hour; I had a great time in my group. Also, I learned that I would do terribly at Jeopardy unless they were all pop culture or movie-related questions.
Thank you, Josh, for working with us on this month’s Socium Spotlight!