Socium Spotlight: Randall Smith

You’ve probably heard us say that people aren’t Socium’s most important asset; the right people are Socium’s most important asset. That’s why we started our Socium Spotlight series, where we shine a light on the diverse and unique personalities that make up the Socium team.

For this month’s Socium Spotlight, we’re excited to feature our Director of Data Analytics, Randall Smith!

What made you choose this career path?
I’ve always enjoyed creative problem solving. I also constantly got in trouble as a child for being on the computer too much. Turns out if you combine the two, data and analytics is a surprisingly natural fit.

Finish this sentence: ‘You can learn a lot about Socium by looking at its ____.’
People. Hard stop.

What’s the best lifestyle benefit of working at Socium?
I have a pretty addictive personality. When I get into a project that I’m working on, the rest of the world has a tendency to disappear. On plenty of occasions, I’ll look up at the clock, realize it’s 1:00 PM and that I’ve yet to take a shower. By working from home, I really can have it all; fun projects and personal hygiene!

Have you always wanted to work in the marketing/advertising industry? Why or why not?
Not necessarily. I’m a big believer that data is data is data and as long as you understand the fundamentals and can communicate with a variety of people, then the rest will fall into place. I think I keep bouncing back to the advertising space because it tends to be, from a data standpoint, a bit more bleeding edge than other industries. We also throw the best parties.

What piece of advice would you offer fellow digital marketers?
Please don’t hardcode UTMs or other query-string parameters.

If you could travel anywhere right now, where would you go?
The bucket list is quite long, but if I had to book a ticket right now, I’d probably head to Namibia and have some fun in the desert.

Cats or dogs?
Dogs! I have a Great Pyrenees, Sydney, that bosses me around when she’s not napping.

Shout out to Randall for working with us on this month’s Socium Spotlight!

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